These allow, once the consumer’s acceptance has been obtained, to offer him a reduction or a product demo at the very moment he passes in front of a specific article. 4- The use of QR codes in different situations is relevant. You can find them on posters of traditional 4 × 3 pubs, on bistro tables, on bus shelters. This code will then invite the consumer to come to the store by offering you the shortest route to the nearest store, offering an exclusive promotion but only valid for 24 hours, etc. 5- The installation of connected terminals available to consumers so that they can consult FAQs, play a mini game and above all give their contact details. It’s the same principle as hostesses with their in all kinds of lounges. 6- Connected objects.
They will increase the cross-channel possibilities . First of all, the oculus, which brings accessible augmented reality, makes it possible to personalize a presentation product in store. For example, a customer who absolutely wants to buy a red car will be able, thanks to the oculus, to see it in this color while the only presentation car is white. Another object, Benin Email List possibilities, the connected bracelet which allows you to pay without taking out your credit card. Thanks to the referencing of certain data by the consumer, the checkout host can call the consumer by his first name during an event, for example. We have seen that a multi-channel experience is essential to optimize the conversion rate of offline / online leads. So, do not hesitate to download our white paper to find good practices and use cases of the best multichannel strategies.
The Interest Of Correlating Online Content With The Offline Experience
With a digital point-of-sale approach, we can imagine more flexible solutions for the customer, allowing him to feel at home, in store; A customer who has visited the store and who subscribes to a newsletter with the enormous advantage of being a targeted customer who did not need an budget; The arrival of Big Data reinforces the interest of the offline / online correlation. Indeed, the processing, analysis and reading of data make it possible to segment your customers very precisely, even from an offline source. For example, if a customer scans each of their items with a QR code , you will be able to offer them an additional item that fits perfectly with their consumption pattern. It goes further than an HDMI cable for a customer who buys a TV.
By analyzing each product of the consumer, we can segment it into a very specific category and offer him a product that suits him when he did not know either the need or the existence. THE 6 SOLUTIONS THAT EXIST TO ENGAGE YOUR OFFLINE CUSTOMERS ON THE WEB 1- Mobile couponing: It integrates geolocation via smartphones and offers consumers new possibilities such as offering discounts, notification of promotions, loyalty cards, etc. This solution requires the download of an application and the consent of the consumer. 2- Gamification : It’s a good way to get your customer to subscribe to a newsletter program for example, because the desire to participate in a game like a race on Wii or break a block of ice in one minute is stronger that the brake to give his contact details. 3- Geofencing: This is a new marketing method that allows consumers to be located very precisely in a store via Bluetooth and the use of beacons (they cost around $ 5 a piece).
Definition Of Online And Offline Customers
Having a multi-channel approach is therefore no longer an option, it is vital! Trainer training DEFINITION OF ONLINE AND OFFLINE CUSTOMERS Online customer: Connected via a computer, he has access to the Internet and to his emails. The downside is that we cannot necessarily locate his movements, because the use of his computer is done in a sedentary manner. Offline client (two categories) : The customer who does not have a smartphone. In-store equipment is therefore needed to connect it in the shop; The customer connected via his smartphone which has the possibility of interacting via his 4G / 3G subscription, his GPS and his Bluetooth. This is a large audience, because 46% of web visitors present in stores consult their smartphone on site.
THE INTEREST OF CORRELATING ONLINE CONTENT WITH THE OFFLINE EXPERIENCE Succeeding in making your offline customers read your online content offers many advantages . Success lies in bridging the gap between the two . Improve the in-store experience with relevant online content, always keeping in mind a simple rule: “ It’s not the customer that’s king, it’s the content!” The physical store is far from obsolete, quite the contrary. The conversion rate of an e-commerce site is around 3% without a physical store, but increases to 10% if it has at least one . The zapping culture is less present once in the store and improves Mac Kinsey’s Journey decision thanks to the online / offline correlation ; 71% of consumers believe that the web experience should better guide sellers in the proposals they make to their customers; 57% of French people believe that they are bothered by salespeople with questions such as “what can I do for you?” as soon as the customer arrives in the store, thus slowing down the act of sale.