International .- With Father’s Day just around the corner, Dove wanted to pay tribute to the first timers. The latest campaign for the skincare brand focuses on dads who, in fact, just found out that they are going to be dads. With this series of videos, expectant moms are sure to find Pakistan Mobile Database inspiration to announce that they are having a baby.
The campaign is made up of a compilation of scenes from home videos starring real people and posted on YouTube. All of them show the reactions of future dads when their partners tell them they are pregnant.
The emotional images, then, capture that precise moment in which they find out the good news and get excited.
Entitled “First Moments of Fatherhood,” this campaign grew out of a survey conducted by Dove that confirms that 82% of men view fatherhood as an exciting experience Brother Cell Phone List. Thus, these data show that bringing a baby into the world is not only a source of joy for mothers, but also for them.
The video, which compiles 13 stories of real fathers, continues with the #RealStrenght slogan that Dove Men has launched to link masculinity (and in this case, fatherhood) with taking care of one’s own skin.
This advertising piece is having a great reception by users, since in just one day it is close to reaching a million views.
Father’s Day will take place next Sunday, June 21 in the United States, Latin America and many other countries in the rest of the world.