It grants you a high PageRank bonus. Google interprets this link as a favorable vote, and very powerful given the popularity of the source site. Thus, the higher a page has a PageRank, the more the value of its vote is significant. However, Why use backlinks in transmitting power is diluted as the number of links from the original page increases. In SEO, it is customary to compare this principle to water (or fruit juice to be more precise) which pours out of a glass and which fills other glasses. To better understand this principle, let’s compare three examples:
Page A has a strong PageRank. It directs its traffic to a single web page, page B, of which you are the proud owner. Good news for you: your page B has just gained a lot of Mauritania Email List on the SERP compared to its competitors, because you benefit from a large part of the PageRank of page A. Page A still has a strong PageRank, but this time it links to page B, which still belongs to you, as well as to page C which belongs to a third website. In this case, the voting power represented by the two backlinks starting from page A is diluted between these two backlinks.
Help engines understand pages
Compared to the previous situation, you only gain 50% of the notoriety of the source page. The other half goes to the benefit of page C. Page A has a low PageRank and creates a unique backlink to your page B. You then get 100% of their influence, even if this will only bring you a very limited gain. However, even in the event of a big notoriety gap, this backlink will n The PageRank of a target page is inversely proportional to the number of links present inside the source pages. Why use backlinks in your SEO strategy? Backlinks are ultimately just links between two web pages: they can be used by several players for sometimes very different purposes. Focus on 3 concrete effects for your natural referencing .
Boost your PageRank As we saw above, backlinks are the engine of PageRank at Google. They directly influence your ranking in the SERPs. PageRank is therefore the main field of application for backlinks. It is by varying this indicator that they are the most influential for your ranking on the SERPs. To create an effective backlinks strategy, you can also rely on dedicated tools, such as the Link Building Tool . Help engines understand pages Why do search engines rely in part on backlinks? Despite the many technical criteria, algorithms are not yet capable of very precisely comparing two web pages with the same accuracy as the human eye.
They can be used by several players for sometimes very different purposes
Therefore, backlinks are obvious: they act as guarantees that websites give to each other. The more a page gets, the better it will be considered by Google. Improve your traffic When you use backlinks effectively, that is to say well incorporated within the content and linking two articles dealing with complementary subjects, you maximize the chances that the user will click on that “back link”. This can be the subject of a partnership which will increase the traffic of the two sites, in the short term as in the long term. What about internal links? Internal links, that is, from one page of a website to another page of the same site, are not strictly speaking backlinks, which are considered to be always external.
However, internal links are not unnecessary: Google assigns a certain value to internal links, as it does to backlinks. Their weight remains much less important, and even tends to cancel out if too many links are made to the same page. Internal links make it possible to “distribute” the PageRank of a page to other pages of the same site. For example, the home page has the most PageRank, as most external websites will point their links to it. So use internal links to spread this “link juice” from web pages that have the best PageRank, to other important pages of your site.