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Why do young people surf the Internet while watching television?

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Why do young people surf the Internet while watching television?

Teens are the sector of the Mexican population that most watches television while browsing the Internet, according to IAB Mexico and Mill ward Brown. Mexico, DF The teens are the sector of the Mexican population more watching TV while surfing the Internet Spain Mobile Database, according to a study by IAB Mexico and Mill ward Brown.

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The teens generation is a segment of Internet users between the ages of 14 and 19 who have an active behavior on social networks, mainly on YouTube, Instagram, Ask. Fm and Vine ; and that also spend an average of 5 hours a day connected to the Web.

According to the seventh study of Media and Device Consumption among Mexican Internet Users, this part of the population has around four devices, the main ones being: video game consoles with 45 percent , followed by tablets with 35 percent , 27 percent. or they use Smart TV’s.

The consumption of these devices varies throughout the day, as it depends on where they are, although home is the place where they spend most of the time, and 3 out of 10 say that they cannot leave their home without your devices; since they are closer and more positive to the Internet than to any other means of communication Brother Cell Phone List.

The online world is already part of the daily life of any person, but especially for teens , since they are active on a daily basis, at least 83 percent of users state that they are kept updated via the Internet.

Although they carry out different activities such as watching television, teens do not stop using their devices. According to the study, 54 percent of young people surf the Internet while the TV is on for the following reasons:

-Spending time on social media
-Browsing the Web -Finding
general information -They
find nothing interesting on television
-To have some background noise
-As a distraction during commercials
-They are busy with other activities

The common factor is that they do not find relevant enough information on television to pay their full attention, so brands today have a great challenge to captivate this market niche; however 84 percent of the population does pay attention to online advertising. Which indicates that the most important medium to advertise is the Internet, since the confidence of teens is much greater in this medium, and the information they find is valuable.

The IAB study shows that brands that have a presence on the Internet are more likely to expand their market, therefore their reputation level is higher, since users do not consider online advertising intrusive .

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