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Why do they call it Viral Marketing when they mean Buzz Marketing?

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Why do they call it Viral Marketing when they mean Buzz Marketing?

In recent years, Marketing has become a common topic of conversation for the general public and consequently an object of interest in the media. It is no longer surprising to anyone to find on the pages of newspapers news related to an action or a specific Marketing practice developed by a more or less well-known company. But sometimes the popularization, simplification or excessive vulgarization of technical concepts results in everything being confused and misrepresented. That is exactly what happened to the Barcelona newspaper ” Mundo Deportivo ” today. Indeed, we can affirm with all possible humility that the sports newspaper has fallen into the confusion of calling ” Viral Marketing “to an action that is clearly presented as Buzz Marketing France Mobile Database , in reference to the strategy that the current FC Barcelona board is presumably developing to make the motion of censure fail with which a part of the opposition hopes to wrest control of the In this way, in today’s edition,

“Mundo Deportivo” says: “… there are suspicions about the possibility that the club is using viral Marketing techniques the last days to influence the development of what the campaign will be. This term is used to describe, among other things, covert marketing campaigns using mainly the Internet, on apparently amateur sites in which professionals include their opinions or preferences with the aim of varying the general opinion Brother Cell Phone List. ” Marketing knows that when the dissemination of the testimony of professionals or alleged experts is used to change the trend of opinion of a group, we are talking about Buzz Marketing. For its part, Viral Marketing consists of the propagation of a data, fact, brand, product etc. through the Internet with a procedure similar to that used by a computer virus to spread. Buzz Marketing and not Viral Marketing .

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