What is Growth Hacking? I’m glad you asked me… hahaha “Growth” means “growth” in English . So Growth Hacking is all about growing a business. More specifically, it has to do with how to find a way to hack What is the growth of a digital business. So far everything is very logical, isn’t it? Well, the problem is that many people stay on the surface of the concept. They think that Growth is a set of ninja-marketing techniques / hacks that make you grow like crazy. So they believe that doing Growth Hacking consists of applying a hack here and there and that with that you can hack the growth of any business. But no, no, friend…. I wish it was that easy.
What is Growth Hacking
Growth Hacking is much more than that hack that top industry data appears on I don’t know who’s blog. Growth Hacking is actually a way of working, a working method, a mentality . Definition of Growth Hacking What is For me, Growth Hacking is a continuous improvement process based on systematic experimentation, which pursues rapid and exponential growth at the lowest possible cost . It is a goal (always grow) and a path (systematic experimentation). But on the way to the goal, in how you live it, in how you focus on it, in your ability to enjoy, to detect, to interpret, to overcome, not to falter, to continue, to laugh, to cry, to fly, to shortcut… That is where the essence of a Growth Hacker lies … Unlike digital marketing.
Agility and strategy
the ultimate goal of Growth Hacking is AOL Email List always growth . For example, in traditional digital marketing you could work on increasing engagement to improve the brand. On the other hand, if we worked on engagement in Growth Hacking, it would always be aimed at increasing the final growth of the business: more paying users. Furthermore, Growth Hacking is transversal : it concerns the entire customer life cycle and their experience, not just the acquisition (which is usually the focus of traditional digital marketing). That is why Growth Hacking seeks to grow rapidly both in the user base and in user retention.