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What is marketing applied to the internet?

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What is marketing applied to the internet?

Since Philip Kotler redefined marketing back in the 80s, marketing has evolved in a radical way. However, since the internet has become part of our lives, the definition of marketing Netherlands Phone Number List has been expanded (and applied) to it. What is, more precisely, marketing applied to the internet?

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The Internet marketing refers to the study and application of techniques to advertise and sell products and services online. Some of the activities it includes are the creation and placement of banners Phone Number List, mailing to distribution lists, SEO optimization, use of social networks and content marketing , among others.

You can be classified into marketing online , marketing social, email marketing , etc., and is also known as marketing digital. In his best-known book, Let’s Talk About Interactive Marketing , marketing specialist Paul Fleming points to the 4 F’s of Online Marketing, which are: Flow, Functionality, Feedback and Loyalty.

On the other hand, marketing applied to the internet offers many business possibilities, which were limited or impossible to carry out in the older model. The showrooming , ads pre-roll on YouTube and strategies that some brands have implemented Vine videos are some recent examples of the latter.

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