Concretely, users choose from 3 kitchen models and can change colors, dimensions, etc. Note: Ikea has already planned to remove the application at the end of the summer, the goal of this pilot experience is to get opinions from customers and possibly to launch an even more attractive experience afterwards. Virtual-Reality Virtual-Reality-ikea-2 3RD EXAMPLE: TRANSMITTING VALUES, THE TAG HEUER EXPERIENCE Brands can, with VR, transmit their values more deeply and promote their products, especially at events such as trade fairs. Take the case of a flagship brand in the watch industry, TAG Heuer. On the occasion of the unmissable event of the sector, Basel world, the brand offered an experience based on its values, namely innovation, sensations and quality. With Virtual Reality, you have to produce quality content and stand out from the crowd, which is not necessarily obvious. Indeed, the production of 3D content, making it possible to create full-fledged universes (unlike capture for example) at 360 °, remains a major challenge for brands.
These must be accompanied by experts mastering the challenges of VR. 909c, TAG Heuer’s consulting agency, initiated and supported this project for more than 6 months. A custom VR headset in the image of TAG Heuer was also created especially for the occasion. A few words about the experience itself: a universe has been specially designed to immerse Algeria Email List user in a unique situation that generates unforgettable emotion. Designed in the form of a roller-coaster combining speed and 360 ° contemplation, this universe traces the history of the brand’s most emblematic collection, the Carrera. The film “Carrera story” will also soon be available in the film library of the Oculus Store of the Samsung Gear VR, in an exclusive 3D format, for even more sensations!
Selling Differently, The Ikea Experience
1ST EXAMPLE: ATTRACTING A TARGET, THE MEDICAL REALITIES EXPERIENCE VR allows certain fields of activity to renew themselves and be more attractive. For example, education. Students tend to lose interest in school and traditional learning techniques, and are clearly less attentive to the subjects taught to them. With VR, it is possible to provide a more immersive experience for students, with some form of entertainment. Teaching becomes more fun and therefore more efficient. For example, it is possible to revive historical events or to practice more advanced experiments in scientific subjects. Virtual Reality is therefore a tool that must be considered in all schools, for all training. All you need to do is have the right equipment, convince the teachers and train them in this new teaching approach. Here is a recent example in the medical field: the one proposed by Medical Realities, allowing to experience live the first surgery in Virtual Reality.
On April 14, aspiring doctors were able to live a unique experience by following a complete distance training course with 360 ° videos. Virtual-Reality-teaching Virtual-Reality-teaching-2 2ND EXAMPLE: SELLING DIFFERENTLY, THE IKEA EXPERIENCE New commercial uses are emerging thanks to new technologies, and it is essential for sellers to adapt to them. With Virtual Reality, we are witnessing a transformation of sales on several levels. VR becomes a sales support tool and makes it possible to offer experiences with high added value. Being able to try an infinite number of personalized products in store is a real advantage, the example of Ikea is significant. The Swedish company has indeed carried out an experiment with personalized kitchens in partnership with the video game specialist Valve. It has also entered into a partnership with HTC since the application works via the HTC headset.
Transmitting Values, The Tag Heuer Experience
Among the people questioned, the realistic and immersive vision is the first advantage over interaction, while 3D does not appear essential to consumers. Despite this interest, the French see several brakes: visual fatigue comes first (more than 50% of responses), then the price, headaches, and the disconnect with reality. Also, the French expect a development of Virtual Reality in the next 5 years in different sectors: first video games and films, then apartment visits, tourism and TV shows (sports, entertainment ). And only 2.6% of French people say that this technology will fail. There are a huge number of headsets and glasses on the market, but two of them are gaining the attention of consumers: Samsung’s Gear VR (25%) and Sony’s Play station VR (24%). Among those interested in these devices, 20% want to spend less than 50 euros, which risks limiting them to inefficient and comfortable devices.
The vast majority of consumers (over 60%) would like to pay between 50 and 250 euros, which moves them away from more sophisticated products like the VR, the Oculus Rift or the HTC . Virtual-Reality-VR-Uses Virtual-Reality-VR-Features Virtual-Reality-VR-disadvantages Virtual-Reality-VR-headsets MARKETING OBJECTIVES ASSOCIATED WITH VIRTUAL REALITY Brands are aware of the interests of consumers and of the possibilities offered by this new marketing medium. This technology, which is both a channel, a medium and a platform, today makes it possible to stand out from the competition and achieve several objectives, from pure brand awareness to direct marketing. To achieve these goals, brands will need to: Bring some added value through quality content; Invent a story that evokes emotions; Mastering technology for a smooth experience; Stay consistent with their image and positioning.