The company sponsors the event, which will be attended by 2,000 company executives from Spain Uni post, the leading private operator in the Spanish postal sector and an expert in direct marketing, will show the latest trends in direct marketing for Spanish companies at Expo management 2009. Expo management, the largest meeting of company managers held in Spain, will take place at the Palacio Municipal de Congress in Madrid on May 20 and 21. The latest consumer trends are forcing the company to stop manufacturing products for mass markets and to start thinking about services that respond to the demands of different consumer segments. Consequently, it is necessary to design marketing strategies Cayman-Islands Mobile Database that reach each of the specific audiences, since mass marketing techniques are not as effective as before. In this sense, direct marketing has been reinforced in recent years, since one of its advantages is that it allows acting on a specific target by segmenting audiences so as not to lose resources on low-potential customers.
In addition, its results are measurable and it is highly remembered among the consumer. Uni post, one of the Spanish companies with the most experience in this field, will present the latest trends in direct marketing during Expo management, an event that will bring together 2,000 executives from Spanish companies in Madrid. Among the leaders attending the event this year, of which Uni post is a sponsor, stand out the former mayor of New York Rudolph Giuliani or the former presidents of the Spanish Government Felipe González and José María Aznar. Uni post has arranged for this congress one of the most innovative stands of the event, in line with the profile of its services.
As an expert in direct marketing, the group annually prepares the Direct Marketing Monitor International (DMMI), an international macro study that analyzes the current state of direct marketing in a total of 30 countries, including Spain. It is an investigation that gives clear guidelines to organize direct marketing campaigns based on the market we are targeting Brother Cell Phone List. The DMMI is a very valuable tool for companies that need to effectively reach potential customers by identifying their targets. To prepare the DMMI, 18,500 interviews are carried out every year, a figure that reflects the ambition of the research, which has been carried out with the utmost rigor. The DMMI is prepared by Uni post and DHL Global Mail, the largest network of international solutions for postal shipments, of which the largest Spanish private postal operator is a part.