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Trends that will shape consumer behavior

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Trends that will shape consumer behavior

Under the direction of Ann Mack, Director of Trendspotting at JWT, one of the world’s largest agency networks, the sixth annual forecast of the main trends that will shape Uganda Phone Number List behavior in the year that has just started has been published. Technology and the post-crisis situation, once again, will mark the explanation of these trends.The report is the result of quantitative, qualitative research, and documentation work on an annual basis. Information provided by more than 70 international experts and trend hunters has also been used.Some of the trends cited in the report are:Everyone is a game: It consists of exporting the dynamics and theory of the game to real life. This makes the world more fun. The more rewards, prizes and immediate gratifications, the greater the involvement of people.Emergency economy: Under the slogan “spend now and think later” is settling this second mega-trend. The real-time experience provided by the online medium emphasizes immediacy, in the now, conveying a great sense of urgency and need for immediate gratification. Thus, the message, “Act Now” not only delves into the need and curiosity to get the object, but also helps to overcome the more cautious instincts of non-consumption.


Stores as a third space: With more and more people buying online, shopping will no longer be an action linked to the sole fact of purchasing items. Going shopping will mean obtaining fun and other experiences, since the consumer will seek differentiation between “real shopping” and ” Aol Email List “The Culture of Non-Commitment: Consumers will be more in favor of obtaining less lasting commitments, that is, of acquiring objects for a certain period of time, even buying them to enjoy them shared and then getting rid of them.”Get Tech Up,” the new dogma: Technology will be the only category that consumers will commit to. Technology is becoming and becoming an integral part of people, just as much as eating and dressing.“The trends are not isolated, they are mixed and interconnected with each other. Many are the fruit of the evolution of previous trends, “says Mack. “The really significant trends don’t end in a year. And those that we have detected for 2011 are here to stay with us for a while ”.

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