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Trends and consumer behavior regarding social commerce

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Trends and consumer behavior regarding social commerce

Consumers are keen to engage with businesses and retailers through a wide variety of social media, so the latter now have a great opportunity at their fingertips to harness this momentum.According to the 2011 Social Commerce study conducted by Shop.org, comScore and Social Shopping Labs, 42% of online consumers have proactively followed a retailer via Facebook, Twitter or a blog, following the average person, around six retailers. While buyers’ reasoning for following varies, 58% say they do it to find deals, 49% to stay up-to-date on products, and 39% to get information on contests and events.Although many retailers use social media to build their brand, research indicates that sa phone directory can monetize it as well. 56% of consumers say they clicked on a retailer’s website because of a Facebook post and 67% after seeing a Twitter message. In addition, purchases through social networks are the order of the day, as 35% of Facebook users and 32% of Twitter users say that they are likely to make a direct purchase on the networks.Given the popularity of devices such as the iPhone or the Android system, buyers use their Smartphones to easily participate in social media on a regular basis. 42% of Twitter users access the site from their mobile phone at least once a day, the same as 34% of Facebook users. Furthermore, 32% of people watch YouTube videos every day on their Smartphones.”Rather than waiting to go home to watch videos or interact online from their desktop computers, Americans easily access social media from their cell phones when they have a spare moment,” said Fiona Swerdlow, Head of Research at Shop .org, who added that “the popularity of mobile devices will only increase the power of social commerce as it represents an incredible opportunity for retailers.”


Shoppers are also using mobile devices for research and information while shopping in offline stores. According to the survey, 47% of consumers have accessed consumer comments when they are physically in the store, with men being more likely to do so than women, 55% versus 39%.Regarding group buying sites like Groupon or Living Social, although they are still in their infancy, they have already made their mark on online shoppers. 8 out of 10 Aol Email List consumers are aware of group buying sites, although only 19% of them have made a purchase, 57% of them have spent more than $ 100 to date.While some traditional retailers have experimented with group purchases, some consumers say their most frequent purchases are non-traditional items such as food and beverages (18%), entertainment (16%) and personal care items (12%).”Many shoppers are aware of group buying sites, but have not yet been forced to make their first purchase,” said Peter Leech, founder of Social Shopping Labs. cities, retailers will have the opportunity to experiment not only with established sites, but also with those that launch sites like Facebook. “The report also assessed the awareness and usage of location-based apps like Foursquare, Yelp, and Gowalla, finding that these platforms are still in an early stage of growth for consumers. The highest awareness is from Foursquare with 16%, followed by Yelp with 10% and Gowalla with 6%.

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