If your users look at your pages but decide to go back to Google to click on another result, they are disappointed, and Google can calculate that disappointment by how long it took them. A quick “bounce” means that your site is not responding well enough to the user’s request. Google is now able to link this with the consistency of your pages: are your buttons too close together? is the display different and chaotic on a tablet? All of these elements are “signals” that Google is likely to take into account with equal SEO criteria. Some SEO apostles are now talking about an SEO revolution that would combine with UX (user experience) and CRO (Conversion Rate Optimization). I would rather say that it is the “cherry on the cake”. Do not neglect it.
Think like Google: put your pages in the best conditions to rank What made Google the search engine it is today, even if it has evolved considerably, is a patent filed in 1998 by Larry Page called “PageRank” . The idea behind this algorithm is that the sum of the billions of web pages in the Tuvalu Email List represents a given number (say 100), and that each page receives a tiny portion of that divine essence How she receives it mainly depends on 2 things: Where is the page on your website . If the page in question is lost in the depths of your pagination, its PageRank will be very heavily diluted. This is why you will see a lot of sites add their SEO pages as a footer or a sidebar (it’s a shortcut!).
OK but with all that how do I create an “at scale” SEO strategy?
The relevance and fame of your page and your website (see the previous paragraph). Probably the most important and most undervalued aspect of SEO is PageRank dilution. However, he explains why small sites of a few tens or hundreds of pages, but very well structured and with a perfect internal and external mesh , succeed in beating complex behemoths like Amazon or Fnac (and so much the better). OK but with all that how do I create an “at scale” SEO strategy? Knowing all the SEO criteria is not enough to build a sustainable strategy. I am often asked “what position do you think I can have on this keyword?” or “how many organic visits can I expect in 6 months?”.
Every industry, every niche and even every user intention is different and no one can decently know how Google’s algorithms are going to react to your site, your content and your backlinks. It is therefore important to think of your strategy in 2 steps : A Test & Learn period of 1 to 2 quarters depending on your ambition and your aggressiveness. Followed by a gradual increase in power of the CCCC framework. This crucial period corresponds to 2 classic periods of SEO: audits, and the implementation of recommendations.
Google remains a robot and we must therefore know how to please it.
This temporality is generally sufficient to determine a true “positioning velocity”. You will quickly realize a difficult observation: SEO has a very low ROI in the short term, because your efforts greatly exceed your results over 3 or 6 months. On the other hand, as soon as you spend a longer time frame (6 to 24 months), SEO must become the most profitable lever . Once your convictions and your potential are established, you are ready to take the next step: the linear and reassuring growth of SEO! In addition to the constant monitoring of your technical KPIs to avoid unpleasant surprises
. The growth of your celebrity through press relations, influence or the purchase of sponsored articles by gradually increasing budgets. In conclusion, to successfully set up a profitable and scalable SEO strategy: Take a scientific and data-centric approach : only data is right Follow a holistic framework (4C) : code, content, fame, conversion Get inside Google’s head and obsess over the PageRank of each of your pages Adopt a “Test & Learn” methodology to calculate your potential and the budgets to be committed.