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They invite a brand’s consumers to be advertising creatives

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They invite a brand’s consumers to be advertising creatives

“We know about chocolates, not about commercial.” That is the proposal of Toddy chocolates and the Carlos y Darío agency to film a commercial for the brand. It will be a commercial co-created with consumers.
Buenos Aires, Argentina.- “We know about chocolates, not about commercial Qatar Mobile Database“. That is the proposal of Toddy chocolates and the Carlos y Darío agency to film a commercial for the brand. It will be a commercial co-created with consumers.

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Through social media, Toddy invites his fans to co-create his next TV commercial. The best idea is filmed at the same time the proposal is chosen, with the people who are present in the place.

The action came from the Carlos y Darío agency , within the framework of the “We know about chocolate, not about commercials” campaign.

“We create and develop a new concept in advertising . That Toddy fans create and create the ads that they thought and want for the brand Brother Cell Phone List. We will take care of listening to them and that their ideas become a TV commercial that will then air ”. Carlos Baccetti, Director of Carlos y Darío.

The idea is to innovate by giving Toddy fans the possibility to co-create a TV commercial with the brand. “With this proposal, Toddy is faithful to its tradition inviting them to be an active part of the campaign, and thus continue to strengthen our bond with them. We always look for a way to surprise them with fun proposals, ”said Pablo García, Marketing Director of PepsiCo Alimentos Cono Sur.

The filming will take place this Friday, June 12, in Buenos Aires.

Of course, during filming, the brand will be present on Facebook, Twitter, Instagram, Snapchat and Periscope, interacting with users and sharing moments from the filming and its backstage live.

“Creative consumers” will be able to choose from a list of 16 characters and a series of predefined scenarios, which were previously disseminated by the brand, on Facebook .

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