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The Hotel Urbem Valencia is committed to viral marketing and YouTube to promote itself

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The Hotel Urbem Valencia is committed to viral marketing and YouTube to promote itself

The Hotel launches an interactive short film on YouTube in which the user chooses to develop their own story The Hotel Urbex Valencia has decided to take a further step in its tourism promotion actions and to bet on new technologies, social networks and YouTube as a positioning and notoriety tool on the Internet Colombia Mobile Database. The Valencian advertising agency Circular Roji has been commissioned to make an interactive short film that under the title “This thong is not mine” allows YouTube users to interact and choose their own development and outcome of the story that takes place in the facilities themselves from the Urbex hotel.

According to Oscar Casanovas, director of the Hotel Urbex, “we are aware of the importance of positioning the Hotel within the network, including this point Online in our general marketing strategy, since it is a medium that currently achieves a more continuous impact than other marketing tools. classic marketing and also because a large part of our target audience is a daily user of this platform Brother Cell Phone List. The new tourist environment requires new promotional actions and a closer dialogue with potential customers.

We are a modern, dynamic and cosmopolitan hotel and as such we have to be up to date and adapt to the new social realities ” Between 60 and 70% of the reservations made at the Hotel are made through the internet both directly and indirectly, which indicates a change in the customer’s habits when making their reservations at hotel establishments.

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