Email personalization and segmentation The Great strategies can triple campaign results. According to research from a relationship marketing company. After analyzing more than ninety million electronic messages sent in the first quarter of 2002, this company observed that response rates almost double when between three and six elements are personalized in a communication and triple when the aspects that are tailored to the client they go over six. Messages that personalize name, interests, gender, age, purchase history, and message frequency preference generate.
The Great A response rate of 14.8% compared
The 4.7% achieved with a standard Kenya Phone Number List email. What’s more, segmentation and personalization can increase consumers’ desire to stay in the company’s database. According to the study, Messages that personalize name, interests, gender, age, purchase history, and message frequency preference generate. among recipients who do not receive personalized messages a drop rate of 0.7% is observed, while among those who receive emails with a higher level of personalization the rate drops to 0.2%. This is the result of a study by Loyalty Management + Consulting.
The Great Companies hesitate with e-mail marketing
E-mail marketing is still little used in AOL Email List business reality. This is the result of a study by Loyalty Management + Consulting , carried out in Germany among 247 users, 86 medium-sized companies, 27 SMEs and 30 large companies. The consulting firm examined both the potential and actual use of electronic mailings in companies. 59% of those surveyed do not rely on systematic e-mail marketing and of the remaining companies, less than half regularly use these instruments. Among companies that carry out e-mail marketing, 36% have the necessary technology internally. Most, however, hire outside specialists.