This time we are going to talk about infographics, another way to create attractive content marketing .
This content-rich and visually appealing digital piece is an interesting resource for digital marketing agencies as it is a good way to gain brand recognition, back links, and traffic.
Here is a step-by-step guide where we will teach you how to select an interesting topic, find the necessary information and, finally, how to position this infographic content in a target audience.
Step 1: Select an interesting topic
According to the Content Australia Mobile Number Database Institute, it is not necessary to talk about hot topics to achieve virality, but the key is to find a topic of interest.
Some tools to start the search:
* Google Trends : If you want to choose a current topic on everyone’s lips, this is definitely your best choice.
How does it work? The steps are simple: Enter the website and write topics related to your niche in the browser bar.
SEO in Google Trends
Now we are going to go down to “Related Searches” and sort them by “Increasing”. This will show us the topics that are climbing in popularity.
Google Trends SEO
From this list we could choose to develop the theme ” What is SEO ”
* Visual.ly: it is the most popular infographic database. It is a good option to take it as a reference and see which topics related to your audience gained traffic.
How does it work? Enter the website and look on the right for “Topics” and select the one that is most related to your audience.
Then organize the results by “Views” and select “Infographic”. This will show you the most viewed infographics in this category:
visual.ly social media searches
* Related forums: These can be very useful in identifying a topic of interest.
How does it work? Use Google Search to search for a keyword .
Step 2: Collect the Information
Once your theme is selected, get ready for the next step. The development.
* Informative Infographics: If your infographic is going to have tips and ideas that statistics or hard information, you need to collect the information to include based on the resources available on your website, Blog, websites of related industries, your own experiences or your business information.
How does it work? Here is a very good example:
* Google News: Displays “customized” and updated results from the entire web on a subject of your choice. It works only with editorial titles ensuring that the information you find is true and from a safe source.
How does it work? Go to and search for your topics of interest. Select within the results, useful material for infographics.
* Twitter : The searches of this social network reveal content that generally would not appear on the first pages of Google or Google News.
How does it work? Go to the Twitter website and enter the same keyword in the search engine that you previously searched for in Google News.
* Old infographics: There is nothing wrong with looking for inspiration.
How does it work? Pinterest is the best place to find infographics of interest to your niche. Type in the search engine “Keyword + infographic” and analyze within the results what is the best for you.
Step 3: invest in the design
Unless you are a graphic designer, we do not recommend doing it yourself. Taking into account the number of infographics on the web, we recommend that this topic be carried out by a designer.
We recommend that you take into account the following tips:
* Use a maximum of 10 points to list the information: A lot of information can be overwhelming, causing the reader not to retain the information, they will not even remember who made it!
* Visually attractive: Your infographic should not be visually compromised by a lot of cluttered information. It is recommended not to use pie, line or bar charts. However, if you think it is necessary, make sure it is neat.
* High resolution images: The definition of the image is very important so that its presentation does not give a wrong message. Neatness above all!
* Size / Visual Importance Ratio: Remember to enlarge what you want to highlight.
* Tell a story: For the infographic to be attractive, it has to be able to be traveled visually without leaving “visual bumps” or places without going.
* Be sure to hint where you got the information from: A long list of references helps increase the value of the information.
Step 4: Promote your infographic
Start by creating an embed code. It is important since it makes it easier for the public to share your infographic and ensures that those who shared it are sharing your link .
* Social Media : Social networks are going to be the first place where you will share your infographic content. I included an attractive ” Call to action “, always thinking about your niche.
* Infographic Directories: These will help you generate movement with less effort. Remember to use the free directories.
Step 5: Reach your niche
Once you have managed to generate movement, it is time to reach your niche. For this, again our friend Content Aol Email List Institute ”recommends us to enliven those influencers.
Surely you already have detected some, but if you don’t want to make it too general, consider using Moz’s “FollowerWok Tool”.
How does it work? Enter the subject of your infographic in the search engine and identify people who may be interested in sharing your material with their community.