The exercise of social networks depends on the interaction of users and the brand, the ultimate goal of a social media strategist is to maintain the highest level of brand and consumer engagement. The penetration of social networks is a consummate topic, according to statistics rain there are 1,110,000,000 active users per month worldwide. The number appears to maintain its momentum with double-digit growth in the past twelve months. Brands have jumped onto the stage hoping to capture the attention of consumers Iceland Phone Number List, strategies to achieve this goal range from cool to ridiculous. Here are 5 mistakes that brands make every day in this digital field.
1. Create messages that are not relevant
The exercise of social networks depends on the interaction of users and the brand, the ultimate goal of a social media strategist is to maintain the highest level of brand and consumer engagement. However, in the desire to be present, spontaneity is lost and content is created with the sole objective of starting a tweet or a like . The origin of this problem is the emphasis on interaction metrics and the neglect of those that refer to efficiency.
2. Lack of objectives
Social media strategies must start with a clear objective, acting every day without a clear direction causes community managers to lose focus on the values of the brand and the tone of the speech. Write the reason why this process started and place the message in a place where all the actors can see it Phone Number List. Not all social media accounts serve the same purpose, some exist as customer service strategies, others to promote a product, the important thing is not to confuse the two.
3. Include nonsense or excess #hashtags
#Hashtags exist to bring together people who may not know each other or conversations under one roof. They are very useful in particular events or topics, that is, conferences or news events. It is rare that more than one #hashtag coincide, if we think about it, it only makes sense in organizations with vertical themes, that is: #cocinagourmet #recipes; however, this is very rare and does not happen often. If you want to add a #hashtag it is important to ensure that there is a good volume of comments and include other people involved in the topic, otherwise you will find yourself talking alone.
4. Post abuse
Being responsible for a digital marketing strategy requires a total devotion to the brand, sometimes this phenomenon is carried to excess. It is not rational to think that a consumer wants a status update on a brand every 5 minutes, nor does it make sense to think that a company can have something to say every moment. ” Silence is golden “, many times the silence of a brand is also welcome.
5. Egocentrism in social media
Just talking about your brand is a fatal mistake, companies must create authority around a topic. Social media accounts are a priority for consumers to the extent that they transmit value on a topic that interests the interlocutors, if only one talks about himself this objective will be defeated.