Natural referencing remains more than ever a key lever to ensure the best visibility on the web.
The traditional practices that still worked yesterday are now outdated. Search engines, and especially Google, regularly change their algorithms and force those who want to stay on top of the bill to constantly adapt.Developed by WSI, the “Adaptive SEO” methodology offers you a 5-step process to sustainably optimize your presence on the web .This is the basis of your entire “Adaptive SEO” strategy. In this first step, you work on researching the keywords and analyzing their competitive strength to find the ones that generate the most traffic and convert the most visitors to consumers
Your indexing in search engines will depend on the architecture of your site, its design adapted to all media, the Austria Email List of your tags … all technical aspects that increase the quality of the visitor’s experience and ultimately , the quality of your site perceived by search enginesAdapting to search engine algorithms also requires providing your site with content (text, images, videos). It is not enough to have the right keywords and a technically successful site. What matters most is to feed the site with value-added content, that is to say that allows you to connect with your audience, capture their attention and engage in a relationship. sustainable with every visitor. In short, to transform the visitor into a loyal custome
Content Marketing Optimization Plan
The natural referencing of your site is also based on your presence and your activity in social media. Interact with your audience on your social networks: comment, tweet, like… in a word, share!5: Measure and improve! (5%)Last step, measure your performance using the relevant metrics you have chosen (impressions, bounce rate, unique visitors, keyword rank, organic traffic, etc.). And adapt your SEO strategy.Then start again! Because the WSI “Adaptive SEO” methodology is an iterative process, a 5-step loop to be implemented constantly to stay on top of the bill! Would you like to know more about this methodology? Contact us
Traditional sales vs. Social SellingMaybe you’re spending time and money on brochures, mailing campaigns, or newspaper ads just to end up in the trash? Feeling like you’re wasting your time and money traveling to meet clients who may not buy your services? So it’s time to give up your sales techniques and modernize your approach with Social Selling.Social Selling allows you to create a set of resources – relevant content – and distribute it in a targeted manner to your potential customers so that they find them at the most opportune moment, that is when they are carrying out their research. to prepare their purchases.
Publish, socialize and share
The ability to reach a large audience with a single blog post, a single LinkedIn update, or a single Tweet is what makes using social media effective for generating leads and influencing your prospects in their decision to purchase.The new buyer needs new sales techniquesWith the internet and the accessibility of information that mobile devices bring, consumers are changing the way they shop. Recent studies show that up to 57% of the buying decision process is done before the moment the consumer comes into contact with a seller.This means you need to adapt your sales strategies: having an engaging social presence that is customer-centric and answers their questions to influence their purchasing decisions
The modern shopper is connectedToday, consumers have the power. They are well informed and socially connected. If you want to create a continuous flow of generating contacts, you need online resources that you can share. You need to be active on social media and share relevant information with buyers at the right point in their buying cycle.When you define yourself as an expert in the field, you gain the trust and interest of potential customers, and turn your existing customers into brand ambassadors.With 92% of shoppers researching online and 37% of product questions asked on social media, you need to be part of the conversation.For more information, please do not hesitate to contact us