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Small companies, pioneers of the new trends in online marketing and Social media

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Small companies, pioneers of the new trends in online marketing and Social media

Many companies are rapidly adapting Social Media and blogs, trying to generate synergies and beneficial effects for their SEO strategies in order to have a greater reach with their audience and the generation of potential clients. However, despite this, this objective seems to be more relevant among small and medium-sized companies, since the larger ones continue to depend to a greater extent on their traditional marketing efforts.According to a new report developed by the HubSpot company, small businesses plan to spend 19% more of their find cell phone number in south africa budgets, on Social Media, compared to only 6% of larger companies. A similar difference occurs for blogs, with 10% of budgets for small businesses versus 3% for large ones.Why are small businesses generally the pioneers? There are several reasons, here are some of them:Social media and blogging level the playing field against larger competitors due to low entry costs, and reach a wider audience.Small businesses are typically more agile and able to actively engage on social media and engage with their audience with fewer brand restrictions.Large companies are more comfortable with online performance, traditional SEO, and PPC efforts, so they are of the “if it ain’t broke, don’t fix it” mindset, so no need for a change, at least so abrupt.The mentality mentioned in the third point shows signs that an organization is not able to understand the evolution of marketing, being in danger of seriously limiting its ability to take advantage of these channels in the long term.


The report, examining precisely that third point, revealed that social media and blogging have grown significantly in importance as lead generation methods take advantage of SEO best practices. Thus, if social media and blogging are not part of our marketing efforts, they will soon become part of our  Aol Email List efforts, although lost time will not be recovered so easily.One of the biggest problems that entrepreneurs see to openly launch into the online world is what would happen if we start to see negative experiences from users. Companies tend to fear this idea because of the scope it can have, but here we make a very big mistake, believing that this is no longer the case. For someone to speak ill of us, we do not necessarily have to be present on the network.On the contrary, if they are, they will tell us directly and there, with a simple message and approaching the user, we will be able to know what is happening and how we can solve it. With this action, we will not only be very well positioned before him, but there are great chances that he will go from being a dissatisfied customer to one of the great defenders of our brand, which would end up generating a higher level of trust with our public.Now, we must take into account how successful a business is in certain social media channels, as they logically vary between B2B and B2C. While all companies can benefit from Social Media efforts, according to the data, B2C organizations tend to have more advantages on social sites like Facebook and Twitter, and B2B organizations on professional sites like LinkedIn. In the case of blogs, they are equally important because their success does not escape any business.However, you must begin to understand that social media and blogging are, first of all, about reaching out and connecting with the public in a more personal way. For this reason, SEO is essential and the perfect harmony between the three will determine the benefits that they can attract from marketing. They must work as a team, and not independently.

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