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Retargeting on Facebook as a new targeting strategy

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Retargeting on Facebook as a new targeting strategy

Online advertising is so new that the tools to segment and establish a target continue to be traditional forms that are not very attached to the data Peru Phone Number List that is now known about the public. Typically, advertisers used to engage in online advertising with basic, age, or region targeting, but came little close to the web consumption habits of their audience.

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New forms of online advertising allow things that could not have been imagined before, for example, knowing in advance which people are really interested in a product and advertising only to these people.

The retargeting on Facebook is another strategy Phone Number List that is now available to advertisers and is generating more impact on users after they have visited a shop online .

This favors the sale of products to people who have already seen them online but for some reason have not made the purchase.

There are some tools like Facebook Exchange, which segments users according to their browsing history. To use this tool there are some management platforms such as Perfect Audiencie , AdRoll and Triggit .

The retargeting options also allow you to know how many people click on the ads to reach the page that is being advertised, how many close the ad and how many share it.

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