If anyone was wondering about the reality of digital advertising compared to traditional guidelines, Zenith Opti media answers the questions with a recently released report stating that Kenya Phone Number List, in fact, by 2015 spending on advertising investment for Digital media will outperform print media including magazines.
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Although many brands, depending on their strategies and objectives, continue to favor print media to advertise their products, much of the advertising investment is being monopolized by the digital world.
The Internet has become the preferred space to publish advertisements and, according to the data Phone Number List of the researchers, the increase in the audience that is accessing the Internet determines the future of advertising.
According to this study, it should be noted that:
In 2013, advertising spending will be higher on the internet than in newspapers.
The global advertising market is recovering after a crisis, as growth will be reflected by 35% in the United States.
In Europe the advertising industry will grow by 0.7% in 2014 and 1.9% in 2015.
Mobile devices accounted for a third of total spending growth in 2013.
Mobile advertising will exceed $ 14 million worldwide in 2013, while in 2015 this figure will reach 33.1 million.
Some factors that have contributed to this reality are:
The rapid expansion of mobile devices.
The possibilities of geolocation.
New strategies to obtain data from users and campaigns.