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New consumer trend: research and compare the product before making a purchase

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New consumer trend: research and compare the product before making a purchase

A report published by Net Elixir Inc shows that consumers are doing a preliminary research on each product they want to buy, something that happened very infrequently before. This has led to an increase in the number of clicks on items by consumers, who evaluate before it ends up in the shopping cart.Research shows that in the two years covered by the study, the average find address by phone number in sri lanka of clicks on paid search ads increased from about 2.7 to 3.1. In addition, 52% of consumers research and seek information about the product in a second channel, compared to 30% of buyers in 2009.However, this is not a surprise since consumer information channels have increased considerably, especially with the noticeable increase in mobile phones. E-commerce companies are offering apps to make that research easier for users, as well as buying things with mobile shopping carts.


According to other studies, collecting and storing product information and bargain comparisons are some of the most frequent uses by shoppers who do so through smartphones.“It is a trend of the moment.  Aol Email List  want to take a look at the best deal before spending their money, ”emphasized Udayan Bose, CEO of NetElixir. To be clearer, consumers always look for the best offer before making a purchase, but the large number of services that have emerged in recent times such as Groupon or Zaarly, have opened a large number of options with significant discounts that before They had. This is what makes consumers take longer in the purchase process, from the moment they make the first click until they confirm it.

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