Heavy Internet user, middle-aged and high socio-cultural level. This is the profile that companies take as an opinion leader in their email marketing strategies. NetValue – which has carried out research on Internet users in Spain, France, Germany, Great Britain and Denmark – points out that more than a third of the e-mails received in these European countries between January and December 2001 corresponded to promotional strategies, whether e-mails to attract new customers or newsletters aimed at loyalty.
Within the European panorama
Spain stands out in the first position of e-mails Sri Lanka Phone Number List received, with a figure of 42.5 per user in December 2001. However, the promotional pressure in Spain is the lowest of the countries studied and only represents a 8.6% of total emails. Great Britain with a higher percentage of advertising emails: of every 100 emails received, 12.5 correspond to promotion or loyalty strategies. The report also shows that, after browsing web pages, email is the most important Internet utility for residential users.
Regarding the origin of
The promotional messages, we must highlight AOL Email List the companies that provide Internet access (26.3%) as the main sender, followed by portals (17.2%) and other companies in the telecommunications sector (16 %). The Spanish population leads the rate of use of email services through pages such as Hotmail or other provider portals, with a rate of 71.4% of all email users. In contrast and compared to the trend of the other four countries studied by Net Value last November, Spaniards use POP3/SMTP technology to a lesser extent. For this reason, the user profile of this service varies little from all Internet users, although significant differences are perceived between small and large users of the Internet.