Adidas Originals: the application allows you to photograph the sneakers of acquaintances or strangers to find the exact model online. Instant Beauty by L’oréal relies on advice and tips on the brand’s products to provide an additional dimension with a sales pitch intended to appeal to a clientele of connected women. 8. GET CLOSER TO YOUR CUSTOMERS WITH M-COUPONING A cross-channel tool, couponing is truly installed between physical and virtual, two worlds between which it is the perfect link. The coupon is displayed as a vector of choice to attract consumers to points of sale. With the development of m-couponing (with “m” for mobile), it allows companies to implement a cross-channel strategy, in which virtual commerce is equivalent to physical commerce. A circuit to take in hand now: know your customers; qualify your prospect base; retain your customers; recruit prospects; dematerialize your promotions; personalize your messages; bring your customers to the store.
9. OPTIMIZE THE FEEDBACK OF FIELD DATA Better feedback of field information: with smartphones, you can also allow your employees to report on their activity, resulting in better visibility and increased responsiveness for your teams, and therefore performance. boosted for your business. As a result, the company has a sharper eye on its French Email List and benefits from relevant indicators to make strategic decisions. Crowdsourcing is the most recognized expression of this trend in the BtoC field, with dedicated applications to facilitate the feedback of information from the field. Feedback simplified by user-managed data collection on mobile and live. SimpliField also offers the same solution in a BtoB domain. 10. A FREE GUIDE TO LAUNCH YOUR MOBILE APPLICATION A free and complete guide to mobile applications produced by 1min30 to deepen the concept and help you launch the mobile application that is right for your business.
Optimize The Feedback Of Field Data
The user thus sees an increase in the quantity of information at his disposal, with the aim of enriching the perception of his environment, one thinks in particular of the availability of Google Glass, tablets incorporating a GPS or a BLE solution. The possibilities are huge, and the experience winning for the store as well as for the consumer. 5. AVOID REDUNDANCY WITH A RESPONSIVE WEBSITE A responsive site differs from an application in that the latter has its own use value, and strives to meet the needs of users on the move. It is not intended to present your activities or to disseminate information, but must meet a specific use. Therefore, do not oppose responsive design and mobile application: on the contrary, take advantage of their complementarity while making sure to respect their respective objectives.
PLAY THE FLASHCODE CARD Operating in 2D like bar codes, these pictograms are experiencing strong growth and designate a data format that can be read by a suitable reader like the APN of our dear smartphones. It will therefore suffice to photograph the shortcodes or QR codes to access the linked website. Useful once again. These small pyctograms can trigger access to a page providing information highlighting a product, details, a story … QR codes are also a solution to start the download of a mobile application: a physical and visually attractive solution for integrate the web at the bend of a gondola for example! 7. CONNECT THE VIRTUAL AND THE REAL WITH IMAGE RECOGNITION An opportunity to mix product testing and information to accompany it, such as advice or specific characteristics. Companies are trying it out and the results are rather impressive by promoting impulse buying: Google’s Goggles offers recognition for incorporating captured images or content into search engine searches.
A Free Guide To Launch Your Mobile Application
Über is an example that could not be more interesting, geolocation is the basis of its business model, and just like Foursquare whose check-ins have made it a trendy application, Über is able to connect in a few seconds the offer in line with the transport demand formulated on its application… A French success! 3. COUNT ON THE POWER OF MOBILE-TO-STORE AND MOBILE-IN-STORE Still too little known even though it represents a real opportunity, since according to a study carried out by Digitas: 76% of visitors use their smartphone while shopping. This figure opens up the possibility of providing a shopping experience aimed at increasing the average basket and the number of visits to shops. Two dimensions are to be considered. The mobile-to-store: This is an indoor location system intended to develop marketing campaigns within the points of sale.
The big trend is also that of BLE (Bluetooth Low Energy) localization, a technology popularized by iBeacon and requiring bluetooth beacons to ensure the localization in a much more precise way than a GPS. Indeed, Bluetooth technology allows beacons to be triggered by their range. Customers can therefore be guided in car parks or receive notifications within a specific radius of a store. The mobile-in-store: a trend aimed at offering connected tablets and equipment capable of improving the shopping experience. From the iPads available in-store, to watch videos or to scan products in store, we can also imagine applications to create a complete look in clothing stores … 4. TAKE ADVANTAGE OF THE OPPORTUNITIES OFFERED BY AUGMENTED REALITY With their digital cameras, their GPS geolocation chips, their acceleration sensors and their integrated electric compasses, mobile devices are perfect vectors of augmented reality.