Mobile interstitial typically lasts a few seconds and is clickable. This format tends to be increasingly criticized because it is estimated that it generates a lot of unintentional clicks (most of the time, there is no “close” button on the mobile interstitial). Interstitial is considered a “premium” format, sold at CPM (cost per thousand). MOBILE CASHBACKERS cashbacker A cashback application / site offers its users a reduction in the form of repayments of monetary credits against the download of an application and / or its test. The biggest player in this niche is AppVIP.com. The advantage of this type of incentive advertising is that the application developer / publisher collects opinions on his application and above all generates numerous downloads of his application for a CPD (cost per download) which remains under control.
This technique is widely used in the case of launching applications in order to make them reach the Top 10 of the iTunes Store in their category and thus generate natural downloads. Check out this article to learn more about launching a mobile app on the AppStore. PUSH NOTIFICATION ON MOBILE pushA push notification is an alert message sent to the Germany Email Database of a smartphone and which is linked to the installation of a mobile application. The push notification linked to a mobile application is sent and notifies itself to the user even if the application is closed. This feature exists on Android and iPhone OS. It is about using a native function of smartphones which has the advantage of being less intrusive than sms (but more than m-mailing) and allows to “push” short and punctual messages to the owners of its applications. directly on his mobile screen. And you, have you ever conducted web marketing operations on mobile? Tell me more in the comments!
Push Notification On Mobile
We also know that smartphone sales have exploded with 17.4 million iOS and Android devices activated on Christmas Day (+ 322% compared to 2011). A Nielsen study finally shows that the PC already represents only the second media consumption item with 113 minutes per day: it is indeed the mobile which comes first since it represents 27% of the daily media consumption of the French, with 116 minutes. Webmarketing training It is therefore easy to understand that 2013 will be an M-year (a moving year :-)) . At the start of 2013, this is therefore an opportunity to take stock of 4 webmarketing levers specific to mobile: advertising and editorial, interstitial, push notification and cashbackers. (we will not talk about the m-mailing or the banner which remain very close to their elders on PC). publiredactionalMOBILE ADVERTISING.
They are called Surikate, Advid, Appsgratuite, they are editorial applications or websites specializing in the review of mobile applications. The French leader (Appsgratuites) is installed on 1 in 4 iPhones, it generated 70 million downloads in the AppStore in 2011. The principle of advertising-editorial is simple, it amounts to trying to capture opt-in subscribers to push notifications or visitors to sites or applications such as Free Apps and to encourage them to download your application on your mobile. The support is none other than that of the article promoting your application. Specific item highlights can be negotiated. interstitial INTERSTITIAL ON MOBILE Interstitial is the second most classic format on mobile after banners. It takes the form of a full screen visual that appears on a smartphone when starting up or between two screens of an application. It can also be displayed between two pages of a mobile website or on a tablet application.
The debate remains open (English) . Now that the main reasons for the chatbot craze have been highlighted, we can move on to more interesting things. What if we told you that there is a channel that has existed for 25 years already, offering all the advantages mentioned above and yet still under-exploited? WELCOME TO THE WORLD OF TELCOS! Dubitative? Allow us some useful reminders: Users can turn off notifications from their messaging apps, and they don’t hesitate to do so. Do you know even one person who has turned off all notification for incoming calls or texts permanently? Without notifications, there can be a significant delay between sending the message and reading it by the recipient. This creates additional risk for the issuer, especially if the information is of a transitory nature. Conversely, SMS boast an average response time of 90 seconds for an open rate of 98%.
You don’t need a smartphone or be comfortable with mobile apps to text or receive a call. You also don’t have to install anything – these features are available by default on all phones out there. This point is crucial for products and services whose customers are in developing countries or are not yet heavy users of smartphones (such as the elderly). Now that we have your attention, let’s get right to the point: how do you take advantage of the tremendous potential offered by calls and texts?The mobile market is exploding, several studies predict in 2014 the dominant use of mobile to access the Internet to the detriment of the PC. According to Mediametrie, there were 20.1 million mobile users in June 2012, or nearly 1 mobile user for 2 Internet users . They are 55% to consult mobile internet daily and 25% have made a purchase on mobile.