Mediapost, a French company specialized in the communication and direct marketing market, has started operating in the Spanish market after the acquisition of five Spanish companies. Actea, Ago, Galanta, Publired and Aaron are part of this group of companies that for a long time had been operating in a joint and integrated way, reaching 25 million euros in business volume and a total of 500 million advertising impacts Dominican-Republic Mobile Database. Globally, Mediapost’s business volume amounts to 450 million euros in business volume and 10 billion in advertising impacts.
Strategically, the Spanish direct marketing market is extremely important for Mediapost due to its growth potential in which ‘one to one’ advertising represents an increasingly strong trend although still with much lower business volumes compared to other countries such as France. Mediapost Spain will be chaired by Nathalie Andrieux, current CEO of Mediapost in France, and Ignacio Pi, founder of Actea will occupy the position of CEO Brother Cell Phone List. According to Ignacio Pi himself, with the integration in Mediapost of this group of companies, a direct communication network is created in Spain, and advertisers are offered a complete service in the development of direct marketing campaigns to cover the entire territory. Spanish.