Some brands also try to attract other WeChat users with rewards: by scanning their QR code – thus becoming one of their followers – these users have the opportunity to participate in raffles. VIP cards examples The development of this community depends on the content shared with it. The more interesting it is, the more attractive the brand will appear to users. If your own website already has relevant information, sharing it through this app will improve your brand’s experience for WeChat users. See other case studies here and here . Finally, the animation of interest groups can be of great help in the development of this community. It can be created around specific topics and users can only access it if they are invited, so it’s only for those who are genuinely interested in what you have to say.
It’s up to the brand to find interesting content in order to keep participants engaged in the discussion. For example, a Chinese school regularly plays games on WeChat (see their site), and allows its members to earn free hours if they share the account on their “moment”. Beijing School For each participation, they multiply their number of views by 100, a good way Bhutan Email List let Expats (*) try their face-to-face teaching methods. * Contrary to what one might think, very few expats in China speak Chinese, even though they have lived in China for a long time. We chat Marketing WeChat offers a lot of opportunities for big brands but also for Small businesses and at the same time is a great way to reach out to a community. Animations are multiplying and content remains the pillar of this social network which is not very viral, and where only word of mouth and 020 can increase its followers and reach a community.
The Business-Oriented Features Of Wechat
wechat wallet The WeChat Wallet is presented as a full menu where predefined services are offered. In addition to offering users the ability to buy your products or subscribe to your services, this application simplifies the management of followers and customers. By using the Membership feature, you can convert your followers into members. Their WeChat identifier and their telephone number are then associated with a geolocated member card. A brand is thus able to contact them according to their location. You will understand, WeChat Membership facilitates the segmentation of followers. Ads on users’ personal Moments feeds are also enabled for accounts with more than 100,000 followers. Again, the possibilities are quite varied, ranging from discount coupons to promotional offers or VIP cards. Users can be targeted according to different criteria such as age, gender, location, interests, device or network used.
Overall, WeChat can be used by brands as a real CRM tool. They maintain very personal relationships with their followers, these conversations cannot be seen by other users. On the other hand, they know their fans since they have access to their contact details, their areas of interest and their purchase history. And finally, they can send them differentiated messages with offers that they can use online and in store. followed official accounts on users we chat Examples of membership cards. The menu gives access to several options: check points, credit, benefit from specific offers, etc. CREATE A REAL COMMUNITY WITH WECHAT Not only can you send offers to your target audience, but you can also encourage community building around your brand. This will depend on the fans you have managed to bring together. As seen previously, it is the users who come to the brand by searching for its account.
Get Closer To Your Target Thanks To Wechat
You will then be part of his network and will be able to interact with him. Also, WeChat has its own QR code reader. Usually, users just scan the QR code of your official account in order to follow you, but they can also ask a contact in their network to share your account details. INTERACT WITH YOUR AUDIENCE Having an official account on WeChat is like having a mobile site on this platform. This makes it very easy to spread information about your brand and what it has to offer. This function is very useful in order to complement your existing website. Thanks to this official account, the brand is able to send welcome messages, automatic responses according to specific keywords or even surveys to its followers. share app a platform specializing in cosmetics, allows WeChat users to share their opinion on their favorite beauty products or Fashion items directly from the application.
THE BUSINESS-ORIENTED FEATURES OF WECHAT Large accounts have access to even more functions. WeChat indeed offers features such as WeChat Wallet, Membership or Advertising, which are very useful when it comes to developing the brand. The WeChat Wallet, or “wallet,” allows users to link their WeChat account to their bank account or credit card, making payments via mobile possible. These purchases can be made either online directly on the application, or offline by scanning a QR code which authorizes the application to make the payment. This feature has greatly changed Chinese consumption patterns and the opportunities are endless. Today, the possibilities range from selling products online to paying for a taxi ride, or even making a doctor’s appointment. What original solution will you create?