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Luxury and fashion brands are becoming increasingly popular among consumers

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Luxury and fashion brands are becoming increasingly popular among consumers

In the trend of a growing desire of consumers for product differentiation, the role of fashion brands doubled in importance last year and despite times of crisis, this trend continues.Just seven years ago, less than 3% of clothing buyers in the US considered fashion brands and logos in their purchases, and in particular those related to the concept of luxury or exclusivity. However, and according to a new annual report from Brand Keys, the importance given by senegal phone number search to the concept of product differentiation has been increasing and growing ever since.As an example, Ralph Lauren is one of the top brands, ranking 2nd for men and 1st for women. “Ralph Lauren is a brand that has done a brilliant job doing something very difficult: having a classic look and yet presenting the issues in a fresh and relevant way,” said Amy Shea, Executive Vice President of Brand Keys.Economic pressures are driving consumers to look for brands that really mean something, that differentiate themselves in a world invaded by basic products. This is especially true in fashion, which is why many consumers feel committed to luxury brands.


The results show that brands can act as a proxy for value. However, to benefit from this equation, it must be a true brand and not just a well-known or celebrity-endorsed offering.The report where men and women between 21 and 65 years participated reveals the most popular brands for both genders.Among the top 15 brands for men, we find several sports style: Nike, Ralph Lauren / Polo, Armani, Calvin Klein, Tommy Hilfiger, Lacoste, Brooks Brothers, J. Crew, Banana  Aol Email List / Levi’s, Burberry, Gucci, Guess, Abercrombie & Fitch / Izod Boss and Hugo / Tom Ford.Among women, the top 15 brands are a bit more luxurious, although we also see some mid-range: Ralph Lauren, Armani, Chanel, Dior / Versace, Donna Karan, J. Crew, Burberry Calvin Klein, Banana Republic, Levi’s, Guess / Juicy Couture / Victoria’s Secret, Marc Jacobs / Tom Ford, Dolce & Gabbana, Yves Saint Laurent, and Tory Burch / Kate Spade / La Perla.

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