The Argentina Direct and Interactive Marketing Association (AMDIA) presents the 2008 Latin American Direct and Interactive Marketing Forum that will take place on September 24 and 25 at the Sheraton Buenos Aires Hotel & Convention Center. Two intensive days to meet the main references of Direct Marketing and learn about the most creative success stories of the Latin American Market in this forum that will be attended by different national and international speakers and lecturers from all over Latin America and the best specialists in the market Finland Mobile Database, the leading companies in the sector, spaces for interaction and business closing and more than 30 leading cases in an agenda full of trend-setting content. Digital marketing The 2012 devices. Where devices are going and what they will allow. Mobile. Success stories that set trends in content. The media in its mobile version. Search Engine Marketing. Search and Display. Enemies or add-ons? Creativity and design.
Widgets and Gadgets. Brands on users’ personal pages. Online as a substitute for TV. Video consumption habit on the Internet: Options in the Argentine market and data on available inventories. Social media. How Internet media can use the trend to increase their traffic and their relationship with their readers. Digital ventures. The vision of a venture capital fund on the possibilities of financing Internet projects. Relational marketing The power of ideas in direct and interactive marketing campaigns. You will be able to choose, from the different simultaneous tracks, the success stories that have won prestigious international awards and the experiences of leading companies in the Latin American market. The news in database marketing.
Everything you need to know about the latest data mining techniques, anticipated by international experts. How do you know who is behind the click Brother Cell Phone List? The regionally awarded loyalty models, so that you can analyze which are the drivers that cannot be missing in any customer loyalty and retention campaign The value of personalization. Learn about the experiences of companies that decided to call the customer by name in direct marketing campaigns The leading cases of the best advertising agencies. Endo marketing, multimedia, B2B, B2C, and the most interesting and innovative topics, presented by specialists. more information Latin American Direct and Interactive Marketing Forum 2008