E-mail will be the second major beneficiary of advertising. Budgets this year, according to a study carried out annually by DoubleClick . Therefore, The amount dedicated to sending advertising by email will grow by 17% during 2002, a percentage only surpassed by the 18% increase in the money invested in direct response television advertising (teleshops and advertisements with answering telephones). What seems clear is that according to these two trends, extracted from interviews with 190 marketing executives of companies that earn more than 50 million dollars.
Advertising investment will be
Directed to media that can prove their effectiveness Macedonia Phone Number List with constant and sound results. Therefore, Channel marketing (+15%) and online marketing (+9%) will be the other means that will increase your investment. The readjustment of budgets will harm media also related to direct response, mainly catalogs – which will lose 13% of their investment -, direct mail and telemarketing (-7% respectively). Traditional mass media will also see their investment in advertising decrease: 2.3% less in the case of radio, losses of 1.4% for print publications and 1% for television.
Among the advantages of e-mail
Marketing highlighted by advertisers are AOL Email List its possibilities as a lead generator. Therefore, information disseminator knowledge builder immediate sales generator (53%) and for increase sales (51%). Regarding online advertising, it is mainly used to build brand awareness (75%), obtain new prospects (59%), close sales (43%), retain customers (40%), provide company information (38% ) and increase sales to existing customers (28%). Advertisers are becoming increasingly equipped to measure the effectiveness of the online formats they use. 60% of them have tracking tools for promotional emails sent and 56% can control the results of their interactive advertising.