Faced with this proliferation of exchange services or loans of goods and / or services, it is interesting to ask how these players are doing to emerge in such a popular sector and what economic model allows them to make a profit? Did you know that 1.75 billion people used a Smartphone in 2014, including 30.5 million in France? Some analysts even predict that in the not-so-distant future, connections made on Mobile will exceed those on computers. As much to say to you that, if you have not yet taken into account the mobile, it is time to get started! Quantcast , which previously published a white paper on real-time advertising, today brings us a new white paper on mobile advertising. Entitled “How to Take Advantage of Mobile Advertising Opportunities”, it is free to download .
Presentation in the rest of this article … In 2014, advertisers praised mobile advertising, with 448 million euros invested, or more than 80% compared to 2013. With the number of pages viewed on mobile (+ 66% compared to 2013), the market mobile is becoming essential for advertisers. And it’s not about to stop … Trainer training The white paper proposes to explore the landscape of mobile advertising in order to highlight the different Chile Email List and technologies. With increasingly large formats (tablet, phablet, etc.), advertisements are adapting to offer richer and more interactive content! You will thus discover: Mobile trends and the market it represents; The main mobile advertising formats; Best practices for launching your campaigns; The truth about certain prejudices associated with mobile marketing; The basics for having an effective mobile campaign. The white paper is very easy to read, it will allow you to quickly acquire an overview on the subject. All you have to do is click below to download the white paper edited by Quantcast.
Take Advantage Of The Opportunities
The Speed Index is a score that indicates the rate at which items above the waterline are displayed. The lower the score, the faster the page is displayed. It is the metric that best represents an Internet user’s perception of speed. 3 Here is a more concrete example: Speed Index TEST CONDITIONS Tool used: webpagetest.org; Panel: the first 10 sites of the webperf ranking published on the JDN for the month of June 2016; Pages tested: “product” pages. China is a large country which suffers from the same problems of modern societies as the increase in the number of singles. Moreover, the dating market is developing on the net with the arrival of new players who are surfing the “dating” wave … 180 MILLION SINGLES IN CHINA China, this large singles market, holds great promise for brands and companies. According to the results of a Chinese government census, China’s unmarried population is growing day by day, whereas in 1982 the country had 1.74 million single people, a figure which had already risen to 8 million in 1990.
Today Today, there are more than 180 million in China. Trainer training THE DEVELOPMENT OF LOCAL SOCIAL NETWORKS (AS USUAL) Censorship always benefits local actors. China has effectively blocked Facebook, Tinder… and allowed the development of its own social dating networks. There is so much confusion when it comes to “Social Login” buttons. Sometimes connecting an app to a social network is necessary for the product. The example of Empruntez-le.fr and 1Mile.com. Following the articles on the actors of the sharing economy , published on November 13, 2014 and the article of November 28, 2014 , we were able to observe the increase in the number of actors in the sharing economy and their heterogeneity.
Mobile Advertising: White Paper
The pink column represents the use of the Desktop, the orange that of the Mobile and the purple that of the tablet. Trainer training We touch with the tip of the finger the era of Mobile-first in uses. Despite everything, a frustration appears among mobile users: the loading speed. The Mobile-first concept consists of designing a site with Mobile in mind above all, then gradually adapting it for larger screens. SPEED: THE MAIN FRUSTRATION OF MOBILE USERS According to a Google study published in April 2015, the slow loading of web pages on Mobile is what mobile users appreciate the least (46%). slowness mobile site They expect a web page to load (at least) as fast on Mobile as it does on Desktop (71%).
But 46% of them believe that today, pages load less quickly on Mobile than on computer. Does this feeling hold true? Are sites really slower on Mobile than on Desktop? And if so, to what extent? I carried out some tests on the top 10 sites of the JDN webperf ranking . These are the 10 best performing e-commerce sites among the 40 most visited sites in France. For this small study, I was interested in 3 metrics: The Loading Time is the overall loading time of the page (all scripts are loaded. We have reached the “onload”). But if the Loading Time can be a technically interesting metric, it is not, on the other hand, representative of the user experience. It is indeed rare that an Internet user waits for the total loading of the page to start interacting with him. This is why I integrated an analysis of the following two metrics: The Start Render is the moment when the blank page gives way to the first elements of the web page.