The result: additional free organic downloads generated over the long term. Without it, the app will never take off and will vegetate at very low levels. How to do ? Two major methods are possible: the first is to get a highlight from the stores (Apple, Google, Amazon). For 7 days, they will display the app as one of the “best new apps” on the “Featured” page of their appstore. This can bring a significant volume of downloads and be a good start for an app. The downside is the unsecured randomness and the fact that you need to have a great app suitable for these blinds to make this happen. Few are elected. The other solution is to carry out mobile marketing / User Acquisition campaigns in order to promote the application on as many mobile media as possible.
At the same time, this will help maximize download volumes at low cost. Many tools exist on the market to acquire downloads from several acquisition Democratic Republic Of the Congo Email List in parallel in an efficient and profitable manner such as Addict Mobile or Fiksu . This strategy has the downside of being expensive, of course. Nevertheless, it can be profitable thanks to the additional organic downloads acquired through these campaigns, in the short and long term. Campaigns will also need to be properly managed to target users and sources who will actually use the app after downloading it. ABOUT THE AUTHOR Claire Calligaro: Claire is co-founder of Addict Mobile, the first mobile media agency 100% dedicated to profitability. With more than 5 years of experience, Addict Mobile takes care of your campaigns from A to Z worldwide: strategy definition, creation and translation of visuals, technical implementation, campaign optimization, time reporting real.
Can We Then Hope To Be Well Referenced And Generate A Large Number Of Downloads?
The icon must be representative and meaningful of what the application is, as well as its title. If the title + icon duo does not make it possible to understand what the application consists of overall, why would users want to download it? It is therefore necessary to make an effort of reflection on the representation of what the concept of the app is on the icon. Regarding the description and screenshots (screenshots), keep in mind that few users will make the effort to look at them in detail. Most will get a feel for the app in seconds and often based almost exclusively on the screenshots, and mostly the first ones.
You must therefore summarize the key points of your app on the very first screenshots (the first 2-3) and the first lines of your description (the first 5 displayed on a screen). CAN WE THEN HOPE TO BE WELL REFERENCED AND GENERATE A LARGE NUMBER OF DOWNLOADS? The stores will promote the ranking of the application thanks to this optimization work, but this will not be sufficient in itself to emerge strongly. In addition to the criteria mentioned above, app stores take the number of downloads into account in their algorithm. For them, it is synonymous with success and reputation for an application, which gives it long-term interest. It is therefore important to ensure a significant volume of downloads to start the life of an application. This will of course make it possible to acquire mass downloads in the short term. And in the long run your ranking in categories and your appearance rank in keyword search results will be improved.
What Can Be Done To Entice Users To Download The App Once On The App Description Page?
How to choose the best keywords? In theory, your goal is to be ranked # 1 in the search bar results for every keyword that you find critical. If you appear too low, beyond the top 5-6 in the results given for a tag, users will not see your app. Review your current keyword rankings using tools from sites like Searchman or Sensor Tower. Identify those for which you are not visible enough and ditch them. Brainstorm to create a large list of potential tags by drawing inspiration from your competitors for example. Then compare them according to their characteristics: Relevance : does it relate to my application? Difficulty : is my keyword already overused by my competitors? Traffic : At what volume of searches are users using this keyword?
Then, reject any keywords that are irrelevant to your app. A user typing the word “beach” for example will have little chance of being interested in your strategy game “War Beach” even if you want to be inspired by a competitor! Favor keywords that combine high traffic and low difficulty. Success lies in your ability to find “niche” keywords that have less competition, but still have high traffic. Indeed, there is no point in using innovative tags if no user has the idea of typing them in the store’s search bar. WHAT CAN BE DONE TO ENTICE USERS TO DOWNLOAD THE APP ONCE ON THE APP DESCRIPTION PAGE? Keyword optimization is the first step in ASO. Once you’ve brought users to your app’s page, you’ll need to make sure you’re maximizing your “come to Appstore page> download” conversion rate. Provide your app with a clear icon, colorful and relevant screenshots as well as an attractive video preview and description.