“Playing”. That is the formula used by an Argentine company specialized in market research “just in time” based on advergames . The idea is to find answers to questions like Israel Phone Number List, what audience am I targeting? When is my product most consumed? or what advertising will have the most impact?
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Consumers are increasingly reluctant to provide personal information that could then be used by companies to sharpen their marketing aim . For this reason, new technologies and developments, among other things, try to “unlock” these types of complications.
How? That ‘s where advergames come in. Yes, through the game, customers (or future customers) do not put up as many barriers and the data appears more easily and at a lower cost.
An example is the Argentine company Playnfo , which proposes gaming platforms to obtain information Phone Number List. “Through the game, we manage to capture all kinds of information that we process” just in time “to generate an information board for making any decision,” said Maximiliano Abrutsky , CEO of Playnfo , to the Infonegocios medium . “A company can know if its brand is well communicated, if the packaging of its new product is going to be accepted in the market, what color of car people prefer or what flavors people like best in a drink,” he exemplified.
“People tend to shut down to give information, but while they are playing they do not offer reluctance. That’s where we come in ”, explained the executive.
The advergames are mounted on tablets, smartphones or web pages and allow permanent feedback on:
Identification of preferences
Measurement of brand awareness and positioning