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Hashtags on Instagram: What are they for and how to use them?

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Hashtags on Instagram: What are they for and how to use them?

If you want the publications you share on social networks to reach more people and not just your followers, you should use hashtags. But it is not enough to put the four or five hashtags that cross your mind and that’s it, but you must study well which are the most suitable hashtags for the content you are sharing and what is the ideal number of hashtags to put in each social network.

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In this case, I’m going to talk about hashtags on Instagram, since knowing how to use them well will give you a lot of visibility and will help other users of this social network find you.Still not following me on Instagram? Check out my profile and, if you find it interesting, follow me!Go for it!You may also be interested in:The most common abbreviations in Social Networks
How to create an account on Instagram?What is a hashtag?A hashtag is a tag that is used to group content of the same subject on different social networks.Its structure is always the same: the # symbol followed by one or more words (or numbers) written without any space between them.These tags can be used on any social network, but on Instagram they are very important since you have the ability to follow hashtags in the same way that you follow other people.What are hashtags for?Hashtags are mainly used to tag images or videos of similar topics and that users who are interested in that topic can easily and quickly find publications about it.
But it can also be used to:Increase the visibility of your profile and the reach of your publications , reaching users who are looking for that hashtag and not just your followers.Get more “likes” , since by increasing the reach of your followers, if you have shared quality content, you will get more interactions with users who do not follow you.
Create conversations and follow them easily , since by monitoring the hashtag that you have created or used you will be able to see the opinion of all your followers and other users who are interested in a specific topic.Promote an event, contest, product, service or news .Support causes or events .Find inspiration and useful information on a specific topic.How many hashtags does Instagram allow?On Instagram, you can use up to 30 hashtags in each post .

It is not necessary that you add the 30 hashtags in all your publications, but that you select the appropriate hashtags (be it 5, 10, 16, 23 or 29) for each of your publications, taking into account that those tags coincide with the content of the image (or video) and the text that you have shared with it.In the case of stories , you can put up to 10 hashtags , but considering that you have a small space, in my opinion 1 or 2 hashtags is enough.If you don’t know which hashtags to choose, don’t worry, I’m going to show you how I choose which tags to put on my posts.What hashtags to put on Instagram?
Before selecting the hashtags you have to take into account that you should not always use them , since the Instagram algorithm could consider that you are doing SPAM and block you, so that your publication stops appearing in the  Ecuador Phone Number List of publications that have been shared with that label.Knowing this, let’s see which hashtags to select to use in your publications.I like to have a text document with several hashtags to choose the most suitable for each of the images or videos that I share. In this way, I don’t have to waste time looking for each of the hashtags that I’m going to use, but I go to my list and if I need any more, I already look for it.In that document, I group the hashtags according to topic. For instance:Trending hashtags . It is important that you know which are the most important days in your country or in your sector to share special content on those days.
Professional hashtags, which are relevant to your profession or your target audience.
Location hashtags . And by that, I mean as much a city or country as if you are on the beach, in a park or wherever.
Community hashtags . There are many communities, like the Igers, that share other people’s content. Find out which ones are the most relevant to you and share content with their hashtags from time to time (no need to bombard them either).
Image content hashtags . If some elements usually appear in your images or videos and are relevant, add them to your list.
Own hashtags , that you have created for your brand.
Hashtags are not case-sensitive, that is, the hashtag are the same, but the former is more readable for the user.

As for accents, there is a difference and the version without accents is usually used more. For example, the hashtag # photograph has 2,762,073 publications while the hashtag.
When I go to select the hashtags that I am going to use, I look at all of the hashtags that I have on my list which are the ones that most seem to go with the image or video that I am going to share. I try to take hashtags from different groups and mix them up so that there are highly used hashtags with others that are less used.I do this because in the most used hashtags, my content will soon disappear since there will be new content that will be put in front of mine but, in the hashtags that are not used as much, my content will remain for a longer time.Also, you have to keep in mind that, if you sell services or products, it is better that you segment to try to reach your target audience to use a lot of generic hashtags that do not bring you quality visits.Are you interested in what you are reading?If you want to learn more about the world of Social Networks and Digital Marketing, subscribe to my blog and receive all the news and exclusive gifts in your email Write your name Enter your email I accept the Privacy Policy*
Subscribe me to your newsletter! Responsible: Jessica Quero Purpose: Manage the sending of notifications about social media and digital marketing. Legitimation: Consent of the interested party. Recipients: The electronic bulletins or newsletter are managed by entities whose headquarters and servers are within the territory of the EU or by entities covered by the EU-US Privacy Shield agreement, complying with the precepts of the European Data Protection Regulation in terms of privacy and security.Rights: Access, rectify and delete the data, as well as other rights, as explained in the additional information.How to create hashtags on Instagram?If you want to create quality and relevant content so that users can easily follow it, you can create a hashtag.

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To do this, I recommend that you think of several hashtags that may be relevant to the type of content you want to share and look for it on Instagram.If no search appears, no one has used that tag before and you can use it for your content. If it appears to you, I recommend that before using it you take a look at the publications that there are, since there may be images or videos that you do not want to be related to your brand.Also, you have to take into account:It should be easy to remember , so users can easily search for it or post with that hashtag without having to search for it every time.It must be according to your brand and the theme of the publications.It must be original and easy to understand .It should not have any spelling mistakes .In my case, I created a hashtag to share posts with useful information for people who are interested in learning more about Instagram.There are many tools and applications that help you find hashtags to share in your posts.I use these tools to search for new hashtags, but I recommend that before using them you look for those hashtags on Instagram and, above all, that you do not use those hashtags just because the application says so, but because you consider that they are relevant and that they have to do with it. with your post.We are going to see some tools and mobile applications that you can use to find hashtags for Instagram.Display PurposeThe Display Purpose online tool is free and I like it a lot because it gives three options:You can enter a hashtag and the program will give you a series of hashtags that are usually used together with the one you just entered.You can see on the map which hashtags are most used in your city.Or you can enter a hashtag and see a graphic linking the hashtags used alongside that hashtag.
Instagram Hashtags – Display Purpose All Hashtag The free online tool All Hashtag has a search engine with three options: Top, random and live. If we look for a hashtag in this tool it will give us several listings:The best hashtags that contain our keyword Hashtags similar to the one we have introduced
Keywords similar to the hashtag we have entered Whoever follows my blog knows that I love this tool for the analytics part. In Metricool you can control which hashtags work best for you. To see it, you simply have to access your account and click on the Instagram section. On that same page, at the end, you will find the interactions that your publications have had according to the hashtag you have used, so you can see which ones are working best for you.On its website, you will be able to see a list, in alphabetical order, of the hashtags that are temporarily banned or that are completely banned.Hashtag Expert
The Hashtag Expert mobile app for iOS is the one I use to search for new hashtags. When you enter a hashtag in this application, it gives you a Aol Email List  of hashtags that are usually used together with the hashtag you are looking for and you also have categories with a list of the most used hashtags.

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This mobile application for iOS and Android allows you to generate hashtags according to 3 variables:Category (automotive, black and white, business, food, nature, etc.)Location (Spain, Portugal, Mexico, etc.)Camera (Canon, Nikon, iPhone, etc.)
In addition, you can choose the number of hashtags you want to use and copy them to use them in your publication.This free mobile application for iOS and Android allows you to search for hashtags in Spanish, select the most used hashtags according to categories and add hashtags to favorites. There are some options that are paid, for example, it does not show the hashtags of all the available categories, only those of the most popular categories, physical and mental activities, animals, nature, seasons, mood, family, drinks, transport, musical genres and dances and musical instruments.Hashtags Instagram – Apps If you use hashtags properly in your Instagram posts, you will see that their visibility increases and new users begin to follow, in addition to having “likes” from users who do not follow you.What hashtags do you use? Do you know of any other tools you like to select hashtags?

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