Having a web page entails having to do maintenance and monitoring tasks since, for your page to be successful, you will have to adapt it to what users are looking for and optimize it to get it to appear in the first positions in the search results.
There are numerous tools that allow you to monitor your website, both free and paid. And, although, in my opinion, it is interesting that you try several until you find the one that is most comfortable for you when it comes to working, Google Search Console is a key tool for anyone who has a web page and wants to optimize it.Are you using Search Console properly? Learn how to use this tool to optimize your website and climb positions in search results.CLICK TO TWEET
Therefore, today we are going to see everything you need to know to properly use this free tool.You may also be interested in:Digital Marketing Dictionary Best Digital Marketing Blogs What is Google Search Console? Google Search Console (previously called Google Webmaster Tools) is a free Google application that contains a set of “tools” that allow you to monitor your site and optimize its positioning .With it, you can know how Google views your website and know what you should improve to obtain a better position in search results since, if Google does not show your website to users who are looking for you, they will not see you.
This tool was created to help webmasters, but nowadays you do not need technical knowledge to use it and obtain important data from it.Therefore, if you have a web page, it is essential that you have this tool and that you learn to use it properly.What is Search Console for? This tool will allow you to analyze and obtain data that can help you improve the organic positioning of your website. With Google Search Console you can:
Analyze the traffic on your website , in a different way than Google Analytics does.Monitor and analyze the performance of your website, both for PC and mobile.Know which web pages are ranking and for which keywords.Identify inbound links and internal links.Detect the errors that affect your website.Optimize the structure of your website.Submit new pages for Google spiders to index.Detect security problems on your website.Remove URLs that you don’t want to appear in search results.Know which are the most successful pages on your website .Test if the robots.txt and sitemap files of your website work correctly or have an error.Know which pages have blocked resources .Measure the conversion rate or CTR .How does Google Search Console work?The first thing you should do is access the Search Console website and register your website in this service.To do this, we can access with your Google account, entering your email and password (if you still do not have a Google account, I recommend that you create one, since it has many free services that are very interesting).Once you are logged in, you must enter your web page so that it begins to give you data.How to register a web page in Google Search Console?
If you want me to start monitoring and collecting Czech Republic Phone Number List about your website, you must register all the properties that you have and want to analyze.When you access Search Console with your email and password, a screen will appear asking you to add a web page, so enter your URL and click on the Add a property button .How to verify Google Search Console?
When you enter the URL of your web page, it will ask you to verify that that web page is yours, since otherwise you could monitor any web page without owning it.For this, there are different options:The first option that appears is the one that Google recommends. In it, it asks you to download an html file and upload it to your website .To download this file you just have to click on the link that appears in point 1 and save it.Check url Search Console The next step is to access your file management panel. You can verify that it has been uploaded by looking for a file that begins with the word “google” followed by alphanumeric characters.You can also check this by accessing the address provided by Search Console in step 3.Once you have verified it, click on the Google captcha and hit the Verify button .If everything is correct, the property will appear as verified in the main panel.But this is not the only method there is to verify the property, you can also:Add a meta tag to the main page of our site . When clicking on this option, a section will be displayed showing the tag that you must copy in the <head> section of your website, just before the first <body> section begins.
If you don’t know much about programming, don’t worry. Search Console gives you an example so you know what to copy and what to look for.
If the example still does not clarify you, you can verify it with the Yoast SEO WordPress plugin. To do this, access your WordPress dashboard, click on the Yoast SEO section in your menu and enter the Webmaster Tools tab. Look for the Google verification code section , copy the alphanumeric code that appears in the content into the text box and click on the Save changes button .That is, the html tag that Search Console shows you has this structure:Access your domain name provider . By selecting this option, a drop-down list will appear with the different domains. Searching for your domain will give you the instructions to follow depending on which one you have.If you do not know what your provider is, you should contact the company with which you contracted the domain or look for the documentation that was sent to you when you did.Depending on your provider, Search Console will ask you to verify your website one way or another:With the tool created by the provider itself.Calling your provider to include a record on your site.Adding that record yourself to your website’s settings.Entering your domain account and changing some settings that detail you step by step.Through your Google Analytics account . Use the asynchronous tracking code, which must be in the <head> section. If you have an Analytics account with the same email address, it is one of the fastest options, since Google can detect it.
Through your Google Tag Manager account . Using the container snippet. As with Analytics, if you have an account with the same email address as Search Console, click on this option and Google will detect your Tag Manager account and verify it from there.
Add a website as a property the main panel, the address you just added will appear. To add the rest, you must click on the Add a property button and enter the different URLs of your website.is important that you add all the possible URLs with which your website can be accessed. In my case, I have added 4 variables from my website:Google Search Console preferences
Now that you have the properties added to your Search Console, you can start browsing through the different configuration options available in the tool.do this, access one of the properties you have entered and click on the wheel icon.The following options will appear:Search Console Preferences , where you can enable or disable email notifications.Site settings , where you can select the preferred domain (with or without www) and Google’s crawl frequency.Change of address , which explains the steps you must follow if you are moving your site to a new domain.Property of Google Analytics , in which you can link your web address to your Analytics.User and property owners , where you can add users to your property so that they can manage it or have access to the data. To do this, you must enter their email address and select if you want them to have Full or Restricted access.
Verification details , where you can see the verification details and if something caused an error.
Associates , where you can add users associated with your property.Search Console preferences Search Console dashboard Now that you have entered the URLs of your website and you have configured the preferences, it is time to see the control panel.To do this, access one of the properties that you have created.You will find a panel with a side menu on the left and a summary of the status of your website on the right. In this summary you will see four sections:Important news on your website or incidents, if any.
Search analytics In this section you will see a graph with: Clicks : number of clicks users make on your search result. Impressions : number of times your site is shown in search results. CTR : percentage obtained by dividing the number of clicks by the number of impressions. Position : average position in which your results appear in a search. Also, you can filter these results by: Queries : keywords for which results from your website appear. Pages : the URL of your website that has been shown in search results.Countries – The countries from which users are searching.Devices – The device from which users are searching.Search type : you can filter by web, images and videos.Appearance in the search engine : impressions will appear here in case you have rich results or AMP.Date : you can select two dates on the calendar, compare those dates with two other dates, or view the results of the last 28 days.Depending on the filter you select, a list will appear below with the information from the graph so that you can see it separately.Search analytics Search Console Links to your website Here you can see the URLs that link to your page, which page they link to and with which keywords they link.Internal links In this section you can see the internal links that each of the pages of your website has .It is important that you make a good link, both to improve your positioning and to improve usability and the user experience.Manual actions If you have a manual penalty for SPAM , Google will notify you in this section of Search Console.International segmentation If your website is oriented to different countries or in different languages, here you can verify that the hreflang tags are correctly configured .You can also configure targeting by country , telling Google where the users your website is targeting belong to.Mobile usability If there is a mobile usability problem , in this section you can see what problem it is and on which page it occurs.Ideally, you should not see any errors and that, in the event that one appears, you should solve it as soon as possible, since Google has been giving a lot of importance to mobile for some time.Google index in Search Console In this section, you can control the pages that Google has indexed and if there is a problem that is blocking the indexing of some pages.Indexing status In this section you can find out the number of pages that Google has indexed in the last year (basic option) and if there are blocked or deleted pages (advanced option).Blocked resources If there is a resource that is being blocked , it will appear in this section.If a blocked resource appears, you should solve it as soon as possible, as it will be preventing your pages from being indexed correctly.Remove URLs Here you can temporarily remove and hide URLs that Google has indexed but that you don’t want to be indexed.To do this, click on the Temporarily hide button and enter the URL you want to hide.Crawl in Search Console In this section, we find the options:Crawl errors In this section, it is shown if there is any type of error on your website or on any of your pages .In the case of URL errors, you will be able to see the type of error, the URL where it occurred and the last day that error was detected, whether it occurred on a computer or mobile devices.
Tracking statistics In this section you can see what has been the activity of the Google spider on your website in the last 90 days.
The information appears in three graphs: pages crawled per day, kilobytes downloaded per day, and download time of a page in milliseconds.In addition, they give us certain values to compare them with the graphs and know if our statistics are high, normal or low.Browse like Google This tool is very useful, since it allows you to quickly know whether or not Google can correctly access a specific address on your website.If you enter a URL in this section, Google will send a spider to crawl it to find out if there is a problem with it.If it does not find any errors, it will proceed to index your page (if you press the button that will appear in the penultimate column), so it is interesting to use this option to index new pages or to index pages that have changed.If it appears as a ” Temporarily inactive ” status, it is possible that your is blocking that page or that there is an error with your hosting.Before contacting the hosting, look in the tester (the next section) to see if the page is being blocked. tester Here you can analyze your file , viewing the content of the current file. In addition, it tells you if there is an error or a warning, in the event that it is blocking a page and it cannot be indexed correctly. It also allows you to test if your file is blocking a specific web page, by entering the URL of that page and the Google spider (from those available in the drop-down list) that you want me to check if there is an error. Sitemaps In this section you can upload or test a sitemap and see the number of content sent versus the number of content indexed, both in web pages and in images.If there is a very large difference, there may be something that is blocking the indexing of the content. URL parameters This section should be used with care and only if you know what you are doing, since when you enter a URL, Google will remove it from indexing and will not crawl that address.Use it only if there is a problem of duplication of content on your website, to tell Google which is the correct URL and avoid penalizing you for duplicate content.Search Console security issues In this section of the menu you can find out if your website has a security problem due to malicious software or pirated sites .If there is no problem, it will appear that no security problems have been detected in the content of your site and it will give you information about the resources that this tool has for pirated sites and how to correct malicious software.Web Tools in Search Console By clicking on this section, it loads a page with several additional tools that you can use:
User experience report for computers and mobiles . Displays a report that identifies experiences that violate Better Ads standards.
Deceptive experiences . It allows to analyze the state of deceptive experiences and examples of problems to be solved.
Testing tools . Shows a list of three testing tools to analyze the structured data of your website.
Structured data testing tool.Structured Aol Email List Markup Wizard. Email dial checker. Other resources . It shows a list of the different Google resources:Google My Business Google Merchant Center Page Speed Insights Custom search engines Google domains Academy for webmasters Google Ads Google analytics Search Console . As when clicking on Web Tools a new menu has appeared, if you click on this option it will take you to the previous menu so that you can continue using this tool. How does the new Google Search Console interface work? Search Console has completely changed its interface for some time, although it allows you to use the interface that is most comfortable for you, the new or the old. In the new version, the interface is much more visual and attractive and there are fewer sections in the menu, since, in some cases, the information is grouped together. But let’s go in parts and see what you can find in each section of the menu.General description By clicking on the button that has the new version, you will land on this page where you can see three graphs: Performance : number of clicks you get in search results.Coverage : number of pages containing errors and number of valid pages.Improvements : number of valid and buggy pages in mobile usability.New Search Console overview Performanc In this section you can find the data that you could see in the Search Analytics section of the old version .That is, the total clicks, total impressions, CTR and the average position of your search results.Now, in addition to selecting the filter you want, you also have different tabs in the lower table according to queries, pages, countries, devices and appearance in the search engine.This option allows you to enter a URL to check if it is indexed in Google, to be able to request the indexing of this address, in case it has changed, and to know if it is well optimized for mobile phones or needs improvements.In my case, I have entered the last post I have published to know if it was already indexed.New Search Console URL inspection Index Coverage In this section you will find the information you had in Indexing status in the old version .In the new version, you can filter by all known pages, all submitted pages, and your sitemap. You will be able to see a graph with the pages with errors, the valid pages but with warnings, the valid pages and the excluded pages.Sitemaps This section is called the same in the new version as in the old one and you will be able to add a new sitemap and know if it is correct or contains errors .Upgrades Mobile usability In this case, the same nomenclature is also used in the old and new versions.If there is an error when viewing or loading your web page on a mobile device , it will be displayed here and will tell you what is causing that error so that you can solve it as soon as possible. Manual actions In the old version it is called the same as in the new one and it serves to inform you if there has been a manual penalty for SPAM .If you don’t have a message, that’s fine, but if you do, fix it as soon as possible, as your property will not appear in the search results.Links In the old version, you could view this data in two different sections: Links to your website and Internal links .Now you can see all the links in the same report, both external and internal, although there are the same sections:In the case of external links: Most linked pages, Websites with more links and Most frequent link text.In the case of internal links: Most linked pages.Conclusions As you have seen, this tool can give you a lot of information about your website that will help you improve your positioning in Google and your website.