they would save a lot of space on their phone and could keep only the apps they uses daily. Thus, streaming makes it possible to remove applications that are little used. WHAT IS THE INTEREST FOR APPLICATION EDITORS? google application 2Streaming allows you to get a real preview of the experience before committing to downloading the application. For example, app publishers will be able to create mini-versions of their mobile game and deliver them through mobile ads. An ad that streams the app is more engaging than an animated interstitial. In addition, it will no longer be necessary to download the application and complete the registration form before playing. Mobile users can also benefit from a snapshot experience before committing to download the app. Finally, banners and interstitials do not always reflect reality.
It is difficult to represent the experience of a game thanks to an image for example. Many people have been disappointed after downloading a mobile game. The advantage of streaming advertising is thus to show the user the real experience that they will benefit from if they download the application. ABOUT THE AUTHOR : Julie Florin is the Marketing Manager of Addict Mobile, the first mobile media platform 100% dedicated to profitability. With more than 5 Belize Email List of experience, Addict Mobile provides global mobile campaign management technology: strategy support, creation and translation of visuals, campaign optimization (pre-targeting, A / B testing, post-targeting) , real-time reporting. Thanks to its proprietary technology, Addict Mobile makes it possible to buy from more than 250 market acquisition sources centrally and to optimize the ROI to guarantee it positive. Addict Mobile manages more than 1 million dollars of monthly campaigns in the world for Top Profitable applications as well as for international brands.
What Is The Interest For Application Editors?
HOW IS IT POSSIBLE ? The application, available on Google’s servers, is sent to the smartphone through a stream and can be loaded by the user by streaming. For now, this feature is still in beta to test its operation and streaming requires a Wi Fi connection. Among the beta testers is the famous Hotel Tonight . Web marketing training google application 1 For example, after performing a Google search such as “Hotel in Chicago for tonight” on Android, Google will display the Hotel Tonight app, directly from Chrome. We can see the option “Stream” which is indicated on the Google Play Store below Hotel Tonight. The content is exactly the same as if you had downloaded the app to your phone. WHAT IS THE INTEREST OF THIS NEW FEATURE FOR THE GIANT GOOGLE? You should know that about 90% of the time spent on mobile is via applications.
However, Google generates a large part of its income thanks to search from its Google Chrome mobile browser. Thus, creating streaming applications through your browser allows Google to recover a good part of the traffic. STREAMING APPLICATIONS THEREFORE HAVE A DEFINITE INTEREST FOR GOOGLE. BUT WHY IS THIS NEWS SO BENEFICIAL FOR MOBILE USERS? Get an overview of the experience : this allows the user to become familiar with the application. If the mobile user likes the experience, he will be able to download it permanently; Compensate for reduced uses : users sometimes install applications that they will use only once or twice at most. If the use of an application is partial, streaming is a great alternative to installation. In fact, out of 35 applications installed, 11 remain in use all week; Solve storage space problems : if the user were able to delete all the apps that they rarely use.
What Is The Interest Of This New Feature For The Giant Google?
Wechat agency China source Gentlemen Marketing Agency: Tencent Group figures One may wonder why it is essential to base your communication strategy on such an application. Unlike Whatsapp, WeChat is not just for sending messages. Of course, we can use it for this purpose for individuals as well as for groups, to record audio messages or to make calls, also in video. However, this app has a lot more to offer. The QR Code is the very special element of WeChat, allowing you to do O2O (offline to online). For example, the personal QR Code of a French company in is used to communicate with its Chinese customers via WeChat.
The Chinese first find the site then add the QR Code and dialogue, the email is therefore replaced. we chat GET CLOSER TO YOUR TARGET THANKS TO WECHAT The big difference from other similar apps is in the ways users interact with each other – by sending messages, participating in interest groups, or sharing content on their Moments streams – and with whom they can get in touch through this app. A brand can indeed create an official account and join the WeChat experience alongside its target. followed official accounts on users we chat The logos of brands and other official accounts being tracked appear on the account of users who then choose to display them or not. One interesting thing about WeChat is that you don’t push information to just anyone on your feed, only to those who have chosen to follow you. It is therefore the WeChat user who takes the first step towards the brand and not the other way around. Last month, Google announced a revolution for the application market: some will now be available on your smartphone without the need to download them.