Best Customer experiencethe union of 2 market leaders We generate value through data solutions: validation. Enrichment. Analysis and activation The Spanish marketing consultancy IZO has just presented the largest study on customer experience carried out to date in the Ibero-American market. The BCX study is designed by experts and analyzes the customer experience comprehensively. Generating a strategic indicator of the positioning of companies. Sectors and countries (BCX Index). As well as evaluating in detail the structural elements of the experience: attributes of the experience. Experience with the channels. Analysis of the moments of truth and the impact of all of them on future behavior and decisions of consumers (Customer Value).
The Global Trends Report Clearly Shows the Business Possibilities
The Customer Experience. And how this continues to be the pending issue of most Latin American organizations. Some conclusive data indicate that: Only 8% of brands generate a positive experience for their customers. Automotive is the sector with the highest experience index; On the first minnetonka city bank hand. Although we find companies that stand out for their good experience. Telecommunications and energy receive the most negative evaluations. The product is the dimension of the experience most valued by customers. Which indicates that companies have traditionally been more focused on the product than on other aspects of the experience. Interactions. Which is the least valued aspect in most sectors. Have a higher correlation with customer behavior than the brand in all aspects (increase in spending. Recommendation and satisfaction). Except for the duration of the relationship.
The Satisfaction of Customers Who Use More Than One Channel
To contact the company is 13% higher than customers who only use one. 35% of customers state that they would be willing to pay more for the same product in exchange for a better experience. “Customer experience is defined as the company’s complete value proposition to the customer. Including the use of the product or service and all interactions before and after the purchase process.” The study also shows that there AOL Email List enormous potential for generating income in the current customer base. If companies aim to understand the needs of their customers and surprise them at every interaction. Finally. The study was carried out based on online surveys carried out during the month of August 2011. They evaluated more than 13.000 consumer opinions about their interactions with a group of companies from.