The agency (anonymous) carried out the fun interactive campaign You wanted to say, for Gandhi Libraries, in which it incorporated Google AdWords tools, so that every time a user misspelled a word it would suggest visiting the bookstore’s site Austria Phone Number List. Are you one of those who check on Google how a word is written? Or constantly when you do a search, Google shows you the word spelled correctly with the legend “Did you mean …”, Libraries Gandhi carried out a fun campaign that with the objective of increasing reading rates in the country and thus improving spelling.
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This is the interactive strategy Did you mean , carried out by (anonymous) , in which he incorporated Google AdWords tools, so that every time a user misspelled a word, he would suggest visiting Phone Number List the bookstore site. This campaign managed to increase sales and increase visitor traffic by 36 percent to the Librerías Gandhi website.
In addition to ringing the brand’s cash register, this strategy raised Mexico’s name in this year’s edition of the El Ojo de Iberoamérica advertising festival , as Mexico won an award in this category for the first time.
In an interview, Raúl Cards, director of the agency, said he was very happy with the recognition since (anonymously) it is not properly a digital agency and, nevertheless, he was able to develop a fun interactive strategy. “This is a sign that advertising must increasingly be comprehensive in order to have a greater impact.