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Forecast of the media in Latin America for 2015

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Forecast of the media in Latin America for 2015

The future of the media in Latin America sees growth for 2015, during the last months various studies based on projections have been carried out, in which digital media will undergo a great transformation Canada Phone Number List. More related notes: New media digital challenges and trends of the media in the era digital brand experiences in digital media.

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1.- According to the GSMA, by 2015 Latin America will have 750 million mobile connections. Currently mobile penetration in the region is 105%.

2.- A study carried out by Dataxis reports that the penetration of pay TV in the 7 largest markets in Latin America will reach 68% in 2017 and therefore will offer advertisers Phone Number List an audience of 97 million. The pay TV markets with the highest growth will be Brazil, Mexico, Colombia and Argentina

3.- This same study predicts that 50 percent of households in Mexico will have pay TV in 2015.

4.- According to LACNIC, Mexico will have 65 million Internet users by 2015.

5. -The Internet Management Committee, 80 percent of households in Brazil will have Internet access by 2015.

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