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Fernando Torres, protagonist of a viral marketing campaign

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Fernando Torres, protagonist of a viral marketing campaign

Soccer player Fernando Torres has come to the fore after his appearance in different home-looking television spots and through which different businesses of Torres’s own friends were promoted. In the first one, Torres was in charge of promoting the hairdressing business of his friend Juan Carlos, in A Coruña. A few days later Torres appeared in a new commercial where this time the tennis school of another of his friends was promoted. In the third and last of the spots, the scene changed again, this time being a dog trainer business of his friend Nacho. Elite sports stars such as Fernando Torres are used to starring in campaigns Czech Republic Mobile Database for big brands and companies and logically, everything made us think that behind these low-cost advertising spots there was something much more important that sooner or later would end up being discovered.

Certainly the “virality” of these spots has not taken long to manifest its effects, especially on the internet and in large part, due to the intrigue and suspicions that behind these spots there really was a “covert campaign”. During yesterday’s session, the newspaper ElMundo offered new clues and revealed the true background of this advertising campaign, stating that Torres’s ads are part of a Banco Gallego advertising campaign created by the Contrapuntal agency Brother Cell Phone List. According to newspaper sources, despite the fact that the secret has been revealed earlier than its protagonists would have wished, Fernando Torres will travel to Madrid on Monday to present this campaign, at which point we will finally discover the true end of this peculiar and original campaign. advertising.

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