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Fernando Alonso protagonist of the Viral Marketing campaign of ING Direct

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Fernando Alonso protagonist of the Viral Marketing campaign of ING Direct

Ogilvy One, direct, relational and digital marketing agency of the Bassat Ogilvy Group, has developed the new ING Direct action to promote the opening of its new offices in Spain. The campaign, which has been designed as a viral action, once again features Fernando Alonso as the protagonist. Taking as a reference the strong power of the Asturian pilot’s neck, the creative team at Ogilvy One has raised a striking comparison: under the idea “We not only open nuts Belgium Mobile Database. We also open offices”, the agency captures the attention of users, and encourages forwarding of the action, using the sense of humor and the unexpected to represent this new step of the company in the Spanish market.

The Asturian pilot, who has already participated in previous online actions for this brand, has captured the attention of thousands of people with the video in which he appears opening walnuts with his neck Brother Cell Phone List. These images have reached – to date – 231,540 views on YouTube, it is the most viewed video of the month on this channel (within the Leisure section) and, in the same section, the second most viewed of the week and the fifth most commented of the month.

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