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E-commerce hit a new record and direct marketing continues to rise

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E-commerce hit a new record and direct marketing continues to rise

Electronic commerce in Spain reached a new business volume record during the second quarter of 2009, of 1,435.1 million euros, which represents an increase of 1.4%, according to data from the latest electronic commerce report of the Telecommunications Market Commission. These figures reflect a rebound compared to the trend shown in the three preceding quarters, also in the number of transactions registered, which in the second quarter was 18.46 million, again a record figure. Compared to the same period in 2008, the number of transactions increased 9.6%, while the rise was 22.4% if we compare it with the data Argentina Mobile Database for the first quarter of this year (15.08 million). By activity branches, operations related to the tourism sector (travel agencies, air and land transport of travelers and hotels, apartments and camping) were the ones with the greatest weight in the revenue figures and contributed 464.3 million euros to the economic amount , 12.3% less than in the same quarter of 2008.

Direct marketing took second place in the ranking, with 122.8 million euros invoiced, 38.6% more, followed by games of chance and bets, which contributed 86.6 million euros, 12, 6% more. The turnover of the ‘online’ businesses in Spain, which includes purchases made within the country and from abroad to Spanish websites, represented 54.9% of total revenue in this second quarter, while the rest (45, 1%) of purchases were made in online stores outside the country. SPANISH AND FOREIGN ‘ONLINE’ BUSINESSES. If the data is broken down, there is a positive growth of electronic commerce generated in Spain of 9.3% compared to the same period of the previous year, which reached 615.8 million euros.

The most purchased products and services were those related to the tourism sector (36.9% of total sales), direct marketing (11.1%) and shows (8.6%). Purchases in stores outside the country represented a disbursement of 646.6 million euros in the second quarter of the year, 3.6% more than in the same period of the previous year. In the ranking of the best-selling items in foreign online stores, those related to air transport (11.2%) and gambling and betting (10.7%) stood out Brother Cell Phone List. Likewise, the items destined to legal services, accounting and management represented 8.4% of the income and travel agencies and tour operators, 6.9%. As for foreign buyers, mostly belonging to the EU, they spent 24.1% less than in the same period in 2008, billing a total of 172.7 million euros. The highest percentage of electronic sales from abroad directed to Spanish online stores corresponded to the tourism sector, which accounted for 56.9% of expenses, followed by education (7.4%) and direct marketing (6.6 %).

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