The graphic charter of a website is the set of symbols and rules that define the graphic identity of a website. By extension, we often use the expression of graphic charter to talk about the entire visual identity of a website. The objective of a graphic charter is twofold. It is on the one hand to have a Design the graphic charter consistency whatever the page of the website, and whatever the communication medium used, to strengthen the brand image and on the other hand to facilitate navigation and reading through the use of constant visual cues.
For a website, the graphic charter plays a determining role in the first impression and the credibility of your site. It takes time and resources.
Design the graphic charter of its website, the summary: The elements of the graphic charter of a website. How to build your graphic charter? 8 examples of website graphic charters 5 good practices to succeed or optimize the graphic charter of your website The elements of the graphic charter of a website The graphic charter of a website must be a variation of Maldives Email List general graphic charter of the company. Some elements, such as banners or buttons, are specific to the website’s graphic charter, but most of the elements are common to the general graphic charter. Here is the list of the main elements of the graphic charter of a website.
The elements of the graphic charter of a website
Colors To have a strong visual identity, you will need to choose a color palette associated with your brand, thus ensuring the creation of a universe that quickly stands out visually. It also helps in the retention and recognition of your business by the general public. Colors can be referenced via the RGB, Hexadecimal or HTML color code. CMYK or Pantone references are generally specified in the case of a paper version, but which therefore does not concern the graphic charter of the website. Generally, it is advisable not to exceed two main colors in your palette.
Typography is everywhere: in the books we read, on the websites we visit, and even in everyday life on road signs or product packaging. It plays a crucial role in the success of a graphic charter, and some brands are identifiable only thanks to their topography! This is why choosing an appropriate typeface for the use of the text and the corporate message is an important step in any design project. A font can be with or without a serif (the little tabs at the ends of letters). The typography of your graphic charter includes the chosen font, the font of this font (thin or thicker), its size as well as the colors for each level of title. In the same way as for the colors, it is generally advised not to exceed 2 fonts, one for the body of the text and another for the titles.
How to build your graphic charter?
The logo is essential for your visual identity, it represents your brand strategy. At first glance, it should grab attention, and make a strong first impression, setting you apart from the competition. A successful logo promotes brand loyalty. It is also an easily memorized element, thanks to its aesthetic aspect. Ideally, you want people to instantly associate your logo with what your business does and, more importantly, how they feel about it. The logo must be available on all types of communication media that can be used by the company, and in all variants of the logo: on a white and black background, on a transparent background, in black and white, with the color references and different sizes.
It is generally advisable to use icons from a complete set in order to have graphic consistency between all the icons . You can download 74 icon sets for free from the Dryicons site . tons Finally, the buttons constitute one of the peculiarities of the website graphic charter, since they do not exist in paper version. a simple text button, a text + icon button, or even a specific button for the call-to-action of the home page.