According to the study “The Long and Winding Road: Gamesmanship of Shopping” developed by Yahoo, when it comes to finding information about the items you want to buy, 69% of consumers trust the Internet because thanks to it, they have a greater ability to conduct deeper research and comparison on the products they want to buy.Today’s consumers are using search engines and online content to explore their shopping options and get recommendations from friends through social media. Because of this, buyers are less impulsive, as we already advanced in the first preview of this report.After the data analyzed, it is clear that the directory inquiries south africa is a trusted source of information for consumers, where many tools and services play a fundamental and determining role in the purchasing processes.Consumers have learned to manage and analyze the data that the different sources of information on the Internet offer them, in such a way that for 2 out of 3 people the Internet becomes the main tool and means of research reference for their purchases.
Now, consumers are less impulsive in their purchases and take the necessary time before making decisions, researching and comparing different products, features, prices and opinions.The report highlights that the stories and experiences of other consumers as opinions also play a determining role as part of a much more social process than ever, and in which social networks are beginning to play an important role.It is in it, where the exchange of knowledge and experiences develop as the greatest fluctuation. In this sense, the study indicates that 49% of Aol Email List who use this type of media tend to offer or give advice, evaluating their own experiences and purchasing decisions.Another of the most important aspects that have driven the use of the internet by consumers has been the growth of sites that offer discount coupons and price comparison services. Successful services and most demanded by 82% of consumers who search the Internet for the best offers.