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Consumers share their bad experiences with brands more

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Consumers share their bad experiences with brands more

More than a quarter (26%) of US consumers say they are more likely to tell their family, friends and colleagues about a bad experience with a product or service than a good one, according to the Loyalty One report. `s Colloquy.These consumers, defined as “Madvocates” in the report, are predisposed to negative word of mouth after having had bad experiences with brands. Interestingly, loyal consumers are more acidic when they must comment on a bad experience, telephone sri lanka for 31% of the total. Even those consumers who are active promoters of the brands they like say they are more likely to share bad experiences rather than a good one.“Madvocat is an attitude that almost a third of the population shares, and they are willing to act. Sellers must accept responsibility for the impact their actions may have, both negative and positive, ”said Kelly Hlavinka, a partner at the company that produced the report.Another result of the report reveals that the propensity to share a negative comment by word of mouth is present in all demographic groups and in approximately similar proportions. Wealthy consumers are the most likely to post negative comments, accounting for 30%, followed by young adults and women, both at 25%.

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Only 7% of the population are negative on a daily basis and are not willing to accept a brand, but are only oriented to transmit negative messages about that company.Another result, and perhaps one of the most surprising, is that social media is not an accelerator of comments about a brand, since only 35% use them for that purpose, against 84% of adults communicate about a  Aol Email List  or service in front of another person. Most adults also use email (58%) and landline (53%).Young adults are also based, mainly, on face-to-face conversations (77%), something also shared by younger consumers, although we began to notice the differences with communication through mobile phones (70% of young people, against 50% of adults), social networks (56% vs 35%) and mobile messaging (48% vs 19%).Finally, bad news about a brand travels faster than good news. 75% of the population say that when they have had a bad experience, they tell family and friends about it, but only 42% do so when the experience is very good.

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