Consumers are visiting Twitter more often than ever, according to a new study from Experian Simmons database telemarketing Stream. The data in the report suggests that companies and brands that want to reach out to users and consumers to establish new links and relationships will have a great opportunity in the popular microblogging system. However, for this they must provide added value and fresh, interesting and relevant content.Although the data in the report reveals that users have increased the frequency of their visits to Twitter by 37% compared to last year, it is also pointed out that their visits have been reduced in terms of their duration. In this sense, the average time of each Twitter session during last November was around 13 minutes, while the average time per session during the same period in 2009 was just over 15 minutes.
In countries like the US, while the time spent by Twitter users has been reduced, the increase in the frequency of visits has translated into an increase in the global time spent on the microblogging network. Consumers in the US spent about 2 hours and 12 minutes on average reading Tweets during the month of November, which represents a significant increase compared to the hour and 51 minutes of the previous year.This means that brands and advertisers that seek to capture the interest of consumers must work strategically when generating or sharing relevant content of great interest to users.In addition, many companies already plan or plan to advertise within Twitter to highlight and strengthen their Aol Email List and communication strategies within the microblogging network itself. This fact confirms the forecasts that estimate that Twitter could reach the figure of 150 million dollars in advertising revenue this year. A substantial increase taking into account the 45 million dollars generated during the past year 2010, when for the first time Twitter began to exploit its new advertising model.