Indeed, the French should spend 4.3 billion € only on mobile devices: smartphones & tablets (+ 54% compared to 2015). Who says Christmas budget does not only say gifts, even if these represent the biggest part of the expenses. € 315 will be spent on gifts out of € 559 of the overall budget per French household. What are the French buying then with this budget? Clothing, electronic products (tablet, PC, video games, household appliances, etc.) and toys. In addition to gifts, food (€ 177) and trips to reunite with family (€ 50) are also part of the expenses. REASONS TO PREFER DIGITAL To take advantage of promotions. Many people take advantage of “black ” and “cyber ” to start their Christmas shopping. A good way to anticipate and especially to save money. In 2016, 32% of internet users intended to take advantage of the last weekend in November. An American tradition which is beginning to gain momentum on the old continent and especially in France where expenses should amount to 296 million euros this year.
christmas-digital-2 Besides promotions, the Internet saves time. A reason that concerned 61% of e-shopper in 2015 and especially 25-34 year as well as Ile-de-France residents. INTERNET FOR INSPIRATION On the Internet, consumers are not necessarily looking to buy. At first, they use the web for inspiration and look for gift ideas (58%). And Bahamas Email List begins in November (33%). They are particularly inspired by social networks like Instagram or Pinterest. A third of Internet users use social networks to search for information on a brand or a product. Social networks which are consulted for 80% on mobile. christmas-digital-3 Urban Outfitters website In short, get inspired, make promotions and above all take care of your mobile interfaces so that the user experience is perfect!
Internet For Inspiration
The salesperson has nothing to hide: everything is transparent and the customer is invited to enter the brand’s sphere of influence through the use of a simple and intuitive application. That’s it, the Christmas decorations are in place, the race for Christmas presents has begun! And every year it’s the same fight: finding the time, the money and the ideas! Each year, we change our strategy, trying as best we can to complete this chore on time and for a budget that we would always like less. Rather than facing the crowd, many people choose digital. Who are they ? How much are they spending? What devices are they browsing on? So many questions that we will try to answer. REVENUE BOOSTED BY MOBILE In 2015, during the Christmas period (November / December), e-merchants almost doubled their turnover (+ 43%) compared to the rest of the year.
A slight increase compared to 2014 (+ 2%). If the desktop remains the preferred device for Christmas shopping, the mobile is experiencing real growth, going from 22.9% in 2014 to 31.1% in 2015! And e-shoppers do not just visit sites on mobile, but also take the act of buying. + 33.4% conversion compared to 2014! In 2016, mobile should represent 39.2% of online sales. Trainer training However, although the mobile wins all the votes, it is better to adopt a cross-device strategy, because 40% of online purchases involve several devices (tablet, desk, etc.). christmas-digital-1AN INCREASING “CHRISTMAS” BUDGET Regarding the French ‘Christmas’ budget, the trend is on the rise: + 1.5% forecast in 2016. The French should spend up to € 10.9 billion online for this Christmas. Online purchases will then represent 16% of overall purchases. An increase driven by the Internet and especially the mobile once again!
An Increasing “Christmas” Budget
The technological breakthrough brought about by tablets has enabled the emergence of new applications targeting sales performance and the optimization of all the factors enabling a sale to be concluded: Mobile Sales Enablement applications… Born in the United States, this concept consists of using digital tools on tablets to optimize all the factors that allow a sale to be concluded. More and more commercial organizations are operating this digital transformation of sales teams as a growth driver with high potential. To understand some of the “key growth factors” of Mobile Sales Enablement, we suggest you review 10 good reasons to adopt it permanently. Trainer training 1. ALIGNMENT OF SALES AND MARKETING TEAMS One of the first optimizations provided by Mobile Sales Enablement is to align sales and marketing teams. All media and content produced by marketing are made available to sales representatives automatically and in real time (by connecting the tablet).
Each salesperson can thus exploit all the wealth of product supports and share them with their customers. In the other direction and in the field, everyone also has the possibility of instantly reporting information to the marketing teams. This short two-way link between the two teams strengthens cohesion and teamwork. This new win-win relationship places their activities in a virtuous circle. 2. A NEW SALES EXPERIENCE Operating on a tablet, a strong principle of Mobile Sales Enablement is to profoundly modify the relationship with your customers. The interface that you share allows the customer to be involved in the sales process, to involve them and to provide them with a unified, simpler and more successful experience. The tablet is therefore the central element. It is the one that makes the link between the buyer and the seller.