Person is a feat if you don’t have the right tools. There is obviously a large number of tools to support you on the subject but difficult to navigate and know which provider to trust in a field where data reliability is of paramount importance. Among these solutions, Nomination stands out as a very powerful tool allowing access to highly qualified business opportunities and launching emailing campaigns.adapted to develop your business activity in B2B. In terms of data quality, the tool is quite impressive and gives you very precise information about your prospects, which is why we have decided to give you our opinion on Nomination.
Nomination was created in 2002 under the leadership of Serge Papo and Louis Barbeau. They start from a simple observation: executives stay on average 4 years in Brunei Email List position before offering their services to another company or taking up a new position in the same company. It is when they take up their post that these decision-makers will be most attentive to the proposals of potential service providers. The idea of Nomination is therefore to offer a tool allowing direct contact with these decision-makers
How will Nomination be an asset for your business development?
Since then, Nomination has grown and built a powerful solution whose main strength is the bluffing quality of the information offered, coming from a unique network of partners in the press, schools & universities and among software publishers & integrators. . It offers, in addition to appointments, all the news of decision-makers and companies, their biographies and direct contact details, but also up-to-date organization charts of the companies you are targeting for your prospecting.Beyond this database, Nomination diversified by creating in 2010 a “Smart mailing” emailing offer that allows you to directly contact the decision-makers you identify via an email campaign from this same platform.
Another major component of the Nomination offer is the CRM connector , launched in 2015, which allows B2B sales teams to feed and enrich their CRM with the information offered by Nomination.Finally, the last important evolution of the Nomination offer is its Sales Intelligence tool, started in 2018, it offers very dvanced filters to segment your prospecting, options to get in touch with the identified decision-makers and the possibility of constantly staying informed on the evolutions of your targets via business alerts and monitoring of their activity on social networks.
Its commercial intelligence module
The “Sales Intelligence” module developed by Nomination is honestly quite astonishing. It allows you to obtain the organization chart in detail of the companies that interest you, with up-to-date data. For each account, Nomination identifies common contacts for you based on your network and that of your colleagues. The tool therefore finds you ways to skillfully engage in discussion with your prospect without it being too intrusive.More generally, this aspect of the tool gives you access to:Fast and advanced search (targeting)Company file (organization chart, entry point, etc.)Contact sheet (social selling, engagement function)
Here is what you get by looking at Carrefour for the functions of partnership manager within the marketing department. The many functions offered allow you to refine your searches.You then get lower identified decision makers that match your criteria. To follow the activity of the latter, a button “follow” appears next to their profile, you can also follow a company. On the basis of this information, Nomination offers you “business alerts” which bring you up in a news feed, your prospects when they are mentioned in the press or promoted to a new position.As you can see below with Laurent Amsel, the tool even gives you suggestions for leads.