Webmarketing training For almost four years now, the two flagship manufacturers Apple and Samsung have been playing a game of “Yo-Yo” sales of their smartphone models without managing to really stand out from one another. When Apple released the first iPhone in 2007, far from us the idea of imagining that Samsung, at the time a budding challenger in this field, would play the spoilsport of a success guaranteed by Steve Jobs at the dawn of ‘a digital revolution. But in 2013 Apple was forced to limit the production of Iphone5 because demand fell. In three years, Samsung then became the leader thanks to a relevant marketing strategy already duplicated in cross-functional areas (engineering, chemicals, electronics, etc.): the machine is in place.
Global Smartphone Market Shares Q1 2013 Q1 2014 Samsung: 32.4% 31.2% Apple: 17.5% 15.3% While Apple is betting on the product, Samsung pulls off a brilliant poker game by focusing on marketing: “FOLLOW THE LEADER”: Qualified as a follower – not to say copier – Samsung quickly understood the enthusiasm of the young public for Iphone-type Finland Email List and in 2010 launched a copy of Apple’s flagship model… cheaper! First stroke of brilliance which will mark the beginnings of a judicious strategy. By imitating the famous products of the market leader, it then takes advantage of the work done by Apple while standing out for the price. With each new iPhone, Samsung will respond until the advent of the Galaxy S4, which many consider to be THE Smartphone of the moment. From this warketing of mobile telephony , Samsung becomes the Challenger and pushes the apple brand to the ropes. Second Painful Uppercut … By frontal attacks ( lowering prices by aligning with the quality of Apple’s product ).
“Follow The Leader”
The SMS was the ideal medium: quickly arrived and quickly read it meets all the criteria. In addition, those who receive them can respond by indicating whether they are coming or not in order to clarify the attendance estimates. sms marketing campaign results Here is an example of a nice SMS campaign: 30,000 SMS sent in the blink of an eye. A MARKETING AGENCY THAT DRIVES TRAFFIC TO ITS CUSTOMERS’ POINTS OF SALE This communication agency manages campaigns organized for third parties. She works in particular with many car dealerships. Their actions help them increase dealership traffic, increase customer loyalty, and enable them to express themselves easily through personalized and automated SMS and voice campaigns.85% of mobile users prefer to use a mobile application rather than a mobile site , yet 1 in 5 mobile users are dissatisfied with mobile applications …
But then, how can we meet the expectations of these increasingly demanding mobile users? Following the completion of a study, 8 tips are given to you to develop a quality application … A VERY DEMANDING MOBILE USER The evolution of Information and Communication Technologies (ICT) has led to greater diversity and mobility of uses. The challenges of mobile marketing are revealed under the impetus of the Smartphone, a new digital CRM support that allows market players to communicate, build loyalty, win new customers and get on the M-Commerce wagon … The Androidetvous.com site affirmed in mid-May that the Samsung Galaxy S5 is attracting more and more people, and the manufacturer allows itself to post a number of sales quite crazy! No less than 11 million Smartphones have been ordered in just one month!
Communication Campaigns To Conquer The Universe
Initiating a grassroots political movement is not easy, but developing and organizing it is even more complex. These movements are often made up of a multitude of local branches which must be synchronized at the regional or even national level. They therefore need a fast and reliable communication system to coordinate their actions. Implementation of the solution on SENDR During the elections, but outside the campaign periods, the popular initiative movement uses SMS to manage its community, and in particular to attract large audiences to its conventions and other meetings. Let’s see how they do it. Advanced management of prospect lists SENDR gives you a lot of options to manage your contact lists. Blacklists (made up of people who replied STOP to your SMS, for example) are managed automatically. In addition, you can combine your lists as you see fit: add them together or subtract some for more precise targeting.
A well-organized contact list will allow you to reach your target audience easily. It was crucial for this political movement which used SMS mainly to attract people to their events. Indeed, they needed a simple way to sort out their contact to ensure that an announcement concerning a Parisian event did not reach one of their members who had settled in the warmth of the South of France. sms marketing campaign Overview of list management features offered when creating a campaign SMS are (almost) instantaneous Events organized by a political movement are a communication tool both internally to motivate the troops and vis-à-vis the outside as a show of force. Attendance is hard to estimate until the last minute. If attendance is too low, the movement can appear languid: they just couldn’t afford it – they needed a system to rally troops quickly and massively if need be.