Tags marketing merchandising branding customer-experience read later favorites 0 CM Celestine Martinez Advisor. Trainer and lecturer. He is currently Director of Marketing and Communications for the Eurotax Group. Since 2010 he writes the personal blog “I communicate. Then I sell”. For which he obtained … Follow Author unpredictable and independent. To this we must add the threats that are looming. Like black clouds. On the horizon: free hours. Insecurity. Lack of funding. Lack of generational change. Changes in the appearance of cities… So these superheroes. Like their colleagues from fiction. They need a long list of superpowers to face the new enemies they face every day. Professionalism . To know the product they sell and. Thus. Be able to transmit to the customer the advantages that they will obtain from their purchase.
Consumer Behavior Knowing the Customer
As well as possible is vital. Since the contact is more personal than in other sales formats. Interior design . The efficient distribution of the sales space. The choice of furniture and the aesthetic balance will be decisive in attracting the desired customer profile. Window dressing . A good guthrie federal credit union in this section will attract the attention of the passer-by and invite him to enter. Merchandising. A correct presentation of the product and its supports will make the product sell itself. Or that it will lead to the beginning of the sale. Marketing . Designing a strategy that presents products and brands adapted to the needs of the client. To the demand of the moment and with the most appropriate price. Will make the business more attractive and avoid wasting resources.
Branding the Construction of a Brand
A differentiated corporate identity can provide the desired positioning in the chosen group of consumers. Customer experience. Essential added value. Capable of transforming a visit to the store or a purchase into a memorable experience for the customer. In this way. It is possible to position AOL Email List business in the customer’s mind as the first purchase option. Build customer loyalty and enable him to become a prescriber or ambassador of your brand. Customer service . An adequate customer service strategy will facilitate the relationship with them. The transmission of information. The resolution of claims and even the sale of additional products. Advertising. Essential to transmit information. Promotions or offers through the media. Digital strategy . It is increasingly necessary to have an online and social media strategy that is aligned with the marketing objectives.